At 22, Chloé Hayden is outgoing and creative and, with a growing online audience that numbers in the hundreds of thousands, she is unquestionably popular.
The rise of influencer culture has transformed the ways in which we interact with, and gain insight into, the lives of those we admire. As such, influencer followership can and does grow into the millions. An influencer’s appeal is largely linked to the high level of transparency that they provide on their platforms; a degree of authenticity that was not…
Before Jasmine Star was a photographer and business strategist, she was a UCLA Law School student, an experience that made her aware of how much she did not want a traditional career. “As a first generation Latina, a first generation college student, and a first generation post-grad student, I was entirely on my own,” explains Star. “I was chartering waters my…
Given that digital consumers spend upwards of two and a half hours on social media each day, it’s no wonder that businesses of all sizes are turning to social platforms to connect with their users. In fact, a well-rounded marketing strategy for any brand should involve a presence across all major social networks. But how do approach each unique site…
On Friday, Brooke Chaffin and Catherine Connors announced the launch of Maverick, a social network for girls between the ages of 10 and 20. The aim is to connect and empower girls by fostering their creativity and introducing them to inspiring role models. Maverick, a social network for young women, launches with $2.7M in funding. When users join Maverick, which offers…
