Whether you’re managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is performing. 

In this course, Brad Batesole explains how to get set up in Google Analytics and glean insights from each of the reports. He covers the out-of-the-box functionality—from account creation to reporting fundamentals—and explains how to interpret your results, create and track goals, and use options like dimensions and segments for deeper insights. Each tutorial is practical and succinct, touching on the features you’ll use most in your day-to-day analytics workflow.

Course Transcript

– [Voiceover] Hi, I’m Brad Batesole. and welcome to Google Analytics Essential Training. In this course, I’m going to walk you through the ins and outs of using Google Analytics to measure the performance of your website. We’ll cover the most essential, out of the box functionality from account creation to reporting fundamentals and also, how to glean insights from the vast array of data available. Along the way, I’ll show you how interpret each analytics report, touch on the foundations of goal tracking, and look closely at how to use dimensions and segments to go deeper in your reporting. As an essentials course, we’ll touch only on the must haves for your day to day analytics needs. Whether you’re looking to start your own home based business or working for a large corporation, you’ll find the skills you need to analyze your website and understand your customer. Let’s get started.

Course Contents 

  • Explore the interface
  • Understanding reports
  • Interact with graphs
  • Use the data table
  • What are audience reports?
  • Audience demographics and interests
  • Geographical Data
  • Explore goal reports


Google Analytics is a powerful platform that provides you with the tools you need to measure site traffic, conversions, and ad performance, and understand how people use your website.

Learn more by watching this video.