GC4W Career News & Advice

How to Make Smarter Business Decisions in Chaos

How to Make Smarter Business Decisions in Chaos How does a business leader strategize in chaos? It’s a question many of us are facing as we currently shelter-in-place and navigate a volatile world economy. As Mark Cuban noted, though, some of today’s most influential startups began during the last recession. Moving forward, leaders need to both respect the moment and lean into the next…

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Emily Heyward on Brand Building During Coronavirus

Brand Building During Coronavirus: What Emily Heyward Wants You To Know Meet Emily Heyward, the co-founder of Red Antler, who helped launch some of the biggest brands in the world including Casper, Allbirds, and Prose. Now, she’s sharing her lessons and insights on building iconic brands in her new book, OBSESSED: Building a Brand People Love from Day One.  Forbes spoke with…

Tips to Stay Productive and Healthy Working From Home

5 Tips for Staying Productive and Mentally Healthy While You’re Working From Home With the spread of the novel coronavirus affecting everything from international travel to the availability of hand sanitizer, mitigating COVID-19 in the United States has become a growing concern. That’s why many companies are mandating or recommending that as many employees as possible work remotely until the virus can…

4 Keys to Beautiful Writing

What is beautiful writing? What kind of sentence (or paragraph, or page), makes us pull out a pencil and underline? When we see a quote on Pinterest or Twitter, what makes us pin or retweet it? There are many different kinds of writing styles, and we all have different tastes. But I think there are four things in particular that…

You Shouldn’t Have To Sacrifice Mental Health For Your Goals

You Shouldn’t Have To Sacrifice Your Mental Health To Achieve Your Goals When it comes to ambition, it’s easy to allow big visions to eclipse our needs. In fact, burnout is reaching epidemic levels in our workforce. In 2019, some studies estimated that over two-thirds of employees experienced symptoms. Unrealistic demands and a lack of healthy work-life balance can partially be to…

5 Lessons To Make The Most Of Working From Home

5 Lessons To Make The Most Of Working From Home Even before COVID-19 hit, 4.7 million Americans worked from home. And now that number is astronomical, as many have been forced to stay home—some indefinitely, depending on their work situation. But with this new normal, chances are good that even when COVID-19 has truly subsided, many companies will want employees working…

How To Keep Your Working Hours In Check When Home

How To Keep Your Working Hours In Check When Working From Home A recent study showed that people are actually working longer hours now that they’re working from home rather than in their typical office setting. One reason is that it’s harder to keep track of time working from home because you don’t have a commute anymore, something that typically signals when…

Founder Of Unique Markets On 4 Ways To Grow Your Community

Founder Of Unique Markets Shares 4 Ways To Grow Your Community During Crisis If you know how and when Sonja Rasula launched Unique Markets, then the way she’s navigating the current economic crisis brought on by COVID-19 won’t surprise you — and is sure to inspire.  Unique Markets is a modern, curated shopping experience that features designers and independent business owners,…