GC4W Career News & Advice

How to Build a Company That Values Integrity

For decades, leaders were expected to focus on one thing: financial results. But we are now in the midst of an ethical revolution. Leaders are increasingly held accountable for poor behavior, and companies are pushed by employees, governments, and customers to step up and adopt a multi-stakeholder approach that serves social purposes as well as investor demands. Canned codes of…

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Everything You Need to Know to Conquer a Virtual Interview

Everything You Need to Know to Conquer a Virtual Interview By: Mariah Schlossmann First of all, CONGRATULATIONS, you landed yourself an interview! Maybe it’s your dream job or you’re just learning a little more about the position, the hardest part is getting the interview—and you’ve already done that. With social distancing rules still in effect and offices closed, your potential…

A Guide to Building a More Resilient Business

A Guide to Building a More Resilient Business In the midst of the Covid-19 crisis, we have become painfully aware of the fragility of supply chains, health care, and other critical systems. Many leaders have announced the intention to build back their businesses more resiliently, but not many know how to do so. Few business schools teach resilience, and today’s…

CEO Elyse Stoltz Dickerson on Building Confidence at Work

CEO Elyse Stoltz Dickerson on Building Confidence at Work Elyse Stoltz Dickerson (Forbes) Elyse Stoltz Dickerson is CEO and co-founder of Eosera, Inc., a biotech company focused on ear care. Eosera products are found in 13K stores nationwide, at EARcareMD.com and Amazon. As a woman in business, I often found myself the only female in boardroom meetings full of suits and ties. During my…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

Six Leadership Lessons from COVID-19

Six Leadership Lessons from COVID-19 By Kanni Wignaraja, UN Assistant Secretary-General and UNDP Regional Director for Asia and the Pacific I had just taken on my new job, as Regional Director for Asia and the Pacific at UNDP early in the year, when we heard rumblings about a new coronavirus wreaking havoc in Wuhan, China. We didn’t know then that…