October is Breast Cancer Awareness Month, and Qatar Airways is doing its part by offering passengers something different in the sky and at its Doha lounges. In addition to special pink-themed menus, one of the most notable offerings will be unique, pink, limited-edition amenity kits made by Italian brand BRIC’S.
By: Chris Loh
“We are dedicated to raising awareness for breast cancer. This month is a reminder of the challenges that members of our Qatar Airways family have had to face, and the importance of support we provide for those diagnosed and in recovery, as we fight together to overcome this disease.” -His Excellency Mr. Akbar Al Baker, Group Chief Executive, Qatar Airways
Qatar Airways has teamed up with Italian luggage brand BRIC’S to offer pink limited-edition amenity kits. Made from vegan leather, these will be provided in two different designs: A pink and white kit for female passengers and a black kit for male passengers. Both of these kits sport a small pink breast cancer ribbon-shaped zipper handle.
Contained within are products from Italy’s Castello Monte Vibiano Vecchio, an environmentally friendly olive oil company, including lip balm, hydrating facial mist, and anti-aging moisturizer in special limited edition ‘pink’ branding.
aging moisturizer in special limited edition ‘pink’ branding.
While premium class passengers will receive the BRIC’S amenity kit, a simpler pink amenity kit will be offered to economy class passengers on select long-haul and ultra-long-haul flights (pictured above, behind the black kit).
The airline is offering more than special amenity kits to raise awareness, however. For flights departing from the carrier’s hub at Doha, first and business class passengers are offered a refreshing pink mocktail, as well as a special ‘Think Pink’ menu featuring a themed afternoon tea, and desserts featuring the breast cancer ribbon made from sugar paste. For passengers seated in economy class, an exclusive pink-themed cheesecake is served.
On the ground in Doha, passengers will have a unique ‘Think Pink’ experience at both Al Safwa First Lounge and Al Mourjan Business Lounge. This will include a bespoke signature ‘Pink Berry’ mocktail, a ruby hot chocolate topped with pink marshmallows, and a ‘pink themed’ afternoon tea assortment “that includes delicious finger sandwiches, scones, and pastries.”
“We value the health of our passengers and women world-wide, and are proud to demonstrate our commitment by raising awareness of the importance of self-assessment during our annual support for Breast Cancer Awareness Month.” -His Excellency Mr. Akbar Al Baker, Group Chief Executive, Qatar Airways
One year ago
Around this time last year, Qatar Airways operated a special “flight to nowhere” out of Doha’s Hamad International Airport with an all-woman crew onboard. The Boeing 787 notably drew a ribbon in the sky during its path.
What appears to be an annual tradition, the carrier had also offered passengers a ‘Think Pink’ experience in 2020, onboard and within its lounges. This also included custom-designed limited edition amenity kits from BRIC’S and special pink-themed menus.
Will you be experiencing any of the airline’s special breast cancer awareness initiatives this month?