Over the course of a year, the average woman pays an additional $1,351 for basic items and services. And, we’re not just talking feminine hygiene products here, we are also talking about it as it applies to toys geared for girls, dry cleaning, clothing, and more. While it’s bad enough that a gender pay gap exists in which women earn less than men for doing the same jobs, women are also getting hit with the Pink Tax, the extra money they are charged for everyday products.
From Cradle to Cane: The Cost of Being a Female Consumer, A Study of Gender Pricing in New York City.
Research Findings:
On average, across all five industries, DCA found that women’s products cost 7 percent more than similar products for men. Specifically:
7 percent more for toys and accessories
4 percent more for children’s clothing
8 percent more for adult clothing
13 percent more for personal care products
8 percent more for senior/home health care products
In all but five of the 35 product categories analyzed, products for female consumers were priced higher than those for male consumers. Across the sample, DCA found that women’s products cost more 42 percent of the time while men’s products cost more 18 percent of the time.
Wanting to bring the issue to the forefront, European Wax Center (EWC) and Refinery29 joined forces to present an informative “Ax the Pink Tax” panel discussion with Danielle Brooks, an activist and actress from Orange is the New Black;” Mama Cax, a speaker and blogger; Babba Rivera, cofounder of Her USA; Claire Wasserman, founder of Ladies Get Paid; and moderated by Elisa Kreisinger, Executive Producer at Refinery29.com.
The ladies speaks during the European Wax Center + Refinery29: Ax The Pink Tax Panel at Refinery29 on April 5, 2018 in New York City.
The panel discussed other interesting statistics, including the fact that women are charged more 42 percent of the time when making a purchase and that women pay an average of 7 percent more than men for the exact same products and services. Raising awareness of the disparity, EWC is giving 13.51 percent off one product or service throughout the month of April to help ax the Pink Tax. Also, people can spread the word by getting Pink Brows free at their local center, with EWC’s SnapChat filter, or do it themselves and then share their photos at #AxThePinkTax.
European Wax Center is proud to be partnering with Girls in Tech, a global non-profit focused on the engagement, education and empowerment of women. Learn more about them, then raise your pink brow alongside us.
Visit waxcenter.com to participate or to learn more.
Read more on the story on americanspa.com.
