written by CHINEA RODRIGUEZ
Adding entrepreneur to her multi-hyphenate status actress, producer, activist, and author Priyanka Chopra Jonas just launched a new haircare line at Target named Anomaly. Made from sustainable and chic packaging the line is vegan, cruelty-free, and certified Target Clean. The best part? Everything is just $6. “I saw a gap in the market for affordable, clean, and sustainable haircare, especially at an affordable price point, and so for the past year and a half I’ve poured my heart into bringing this brand to life!” Priyanka said on Instagram as she announced the launch.
“You shouldn’t have to choose between what works or what’s good for you or the planet,” she follows. The minimal packaging is made of 100% plastic trash, diverted from landfills and oceans and is fully recyclable.
The launch features eight products you can mix for all your hair care needs. There are three shampoos, a charcoal-based clarifying shampoo for buildup, a sulfate-free gentle shampoo, and hydrating shampoo with aloe and coconut oil. The Dry Shampoo ($6) helps refresh and add volume between wash days.
The Shine Conditioner ($6) is a blend of murumuru butter and jojoba for glossy locks, the Smoothing Conditioner ($6) blends organ oil and quinoa to tame frizz and flyways, and the silicone-free Volume Conditioner ($6) adds volume and fullness to thin hair with a blend of bamboo and rice water.
Lastly, if you need extra TLC for your hair look no further than the Deep Conditioning Treatment Mask ($6), which is made with aocado and castor seed oil lock in moisture and condition dry, damaged hair.
You can shop the full collection at Target.