Given that digital consumers spend upwards of two and a half hours on social media each day, it’s no wonder that businesses of all sizes are turning to social platforms to connect with their users. In fact, a well-rounded marketing strategy for any brand should involve a presence across all major social networks. But how do approach each unique site…
“Rare is the leadership position that is not simultaneously a position of followership.” — Jeffery J. Matthews from the book The Art of Command We constantly hear about leadership in the workplace and in academia, but we rarely hear about “followership.” This overemphasis on studying leadership comes at a cost: we don’t remember to appreciate the art of being a follower.…
The postpartum period is one of the most physically, mentally, and emotionally challenging times of a woman’s life. There has been a dramatic rise in the number of mothers diagnosed with perinatal mental health problems in the U.S. in recent years. Postpartum mental health disorders include depression, anxiety, post-traumatic stress disorder, and psychosis. Up to 20% of all women develop…
Poet, artist and influencer Cleo Wade is—congrats!—having a baby. But because the internet is what it is, one commenter went full snide: “I see all these young women really hitting their stride professionally [are] then getting pregnant right at a high point,” they wrote. “I don’t get that. I never will.” Oh, honey. A bad move. In a follow-up post, Wade responded…
Self-care: In all its “treat yourself” glory, the term is now shorthand for a caricature of millennial self-indulgence, a hook on which everyone can hang complaints about “kids these days.” But it wasn’t always that way. A decade ago, when Google search interest in “self-care” was at its lowest and it hadn’t yet become that caricature, the idea was to focus on…
Burçin Mutlu-Pakdil is an astrophysicist at the University of Arizona. She is a 2018 TED Fellow. She grew up in Turkey, where she loved physics and the night sky. She attended school in Turkey and was the first generation of her family to attend college. She completed her undergraduate studies at Bilkent University in 2009 and moved to Texas Tech University for her graduate studies,…
Being an entrepreneur is certainly NOT for the faint of heart. If you bought into the social media hype, you’d believe that you can launch a program and the next day, become a millionaire. But that’s not really how business works. As a business strategist, Beverly Walthour has been able to create a six-figure business, while helping clients do the…
Most likely, college will be the first time in your life you will have the flexibility and independence to set your own schedule. As much as you may be reveling in your new-found freedom, you will soon discover that managing your coveted free or unstructured time will be more difficult than you had planned. Up through high school, your time…
Established around the mission to set a new standard for clothing, using technical fabrics, a conscious supply chain (direct-to-consumer) and innovative production process, ADAY and its founders quickly gained recognition for disrupting the fashion industry with their minimalist, meaningful designs. ADAY’s latest label, Plant Bae, is an ode to their commitment to unique production and a responsible standard, combining beech trees…
Running a business is never easy. Whether you’re in charge of a small, specialized marketing firm, a large interstate supplier, or a sole-owner personal business, there are always areas of growth to focus on and ways to improve your company. But what should be tackled first? Here are three things to start with to advance your business. 1. Revamp Your…
