GC4W Women & Entrepreneurship

The Female Founder Behind The Better-For-You Comfort Food Revolution

The Female Founder Behind The Better-For-You Comfort Food Revolution The disruption of frozen pizza couldn’t have come at a more opportune time. As much of the country shelters in place, comfort foods are making a raging comeback. But, paradoxically, better-for-you foods are selling well, too, with organic produce sales jumping 22% in March. One barely three-year-old brand is forging a path to…

Why This ‘30 Under 30’ Fashion Founder Champions Reinvention

Why The Founder Of ‘30 Under 30’ Fashion Startup Choosy Believes Reinvention Is Critical Can a startup be considered both a fashion company and a tech company?  In the case of Choosy, that’s a resounding ‘yes.’ The brand that leverages artificial intelligence to identify fashion trends first launched in 2018, and has revolutionized the way women’s clothing is manufactured by…

Lola Ventures Into Brick And Mortar, Expanding To Walmart

When Lola cofounders Alexandra Friedman and Jordana Kier first started talking to Walmart about a potential retail partnership for their feminine care products company over a year ago, the world looked very different. Consumers weren’t hoarding toilet paper, companies across the U.S. weren’t working from home, and Friedman and Kier could dream of walking into a brick-and-mortar store and seeing…

How This Founder Keeps A Fitness Community on Instagram

Mental and physical health is incredibly important during this time of social distancing. Once shelter-in-place was enacted, fitness studios across the nation closed immediately. For small business owners, the pressure is high. With high rents in big cities and staff to pay, owners have shifted to their digital communities to continue classes and promote health and wellness.  Forbes spoke with Burn CEO…

Secrets to Peak Professional and Personal Performance

Revealing the Secrets to Peak Professional and Personal Performance Peak performance — it’s something just about everyone strives for. There are countless diets, books, blogs, TV shows and more dedicated to becoming your best self and operating at your highest capacity, both in business and in life. The question is, can it actually be done? While most focus on just one…

How This ‘30 Under 30’ Startup Sustains Its Business Online

With many retailers currently forced to rethink their physical spaces, The Clear Cut is successfully sustaining its business via social media, online communication tools like FaceTime, and on the strength of its direct-to-consumer concierge approach.  Let’s get something clear: its remote approach to selling is not the result of the new retail landscape presented by COVID-19. In fact, The Clear…

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