For decades, leaders were expected to focus on one thing: financial results. But we are now in the midst of an ethical revolution. Leaders are increasingly held accountable for poor behavior, and companies are pushed by employees, governments, and customers to step up and adopt a multi-stakeholder approach that serves social purposes as well as investor demands. Canned codes of…
Knix Founder And CEO Joanna Griffiths On Why Customer Alignment Is Key To Achieving Accelerated Growth To be an ally is one thing, but to run your company as a socially-focused platform is another. There was a time where it was better for business not to get involved with the personal views of your customers. However, as some of the…
4 Ways Entrepreneurs Can Rebuild Stronger Businesses Post COVID-19 Few were prepared for a crisis the magnitude of COVID-19, and many feel the pain of unemployment. Yet somehow, women faced the brunt of this impact the most with an unemployment rate three percentage points higher than men’s (16.2% to 13.5%). Rebuilding in the wake of a novel event takes a…
A Guide to Building a More Resilient Business In the midst of the Covid-19 crisis, we have become painfully aware of the fragility of supply chains, health care, and other critical systems. Many leaders have announced the intention to build back their businesses more resiliently, but not many know how to do so. Few business schools teach resilience, and today’s…
4 Tips for Aspiring Women Business Owners Despite decades of corporate diversity efforts, change has come slowly. Women still hold just 25 percent of five critical C-suite positions in the nation’s 1,000 largest corporations, and the problem persists far beyond that. The drop-off of women in leadership starts with the first promotion to management, where a woman is 18 percent less likely to…
5 Lessons That Will Stay With Entrepreneurs After the Quarantine I can’t tell you how many times I’ve heard people express their excitement about things returning “back to normal.” But I’ll be honest with you – that’s the last thing I want. I want our lives to be even better than they were before. I want all of us to…
Ada Rojas On Catapulting Botánika Beauty To Instant Success Ada Rojas always wanted to be the boss. Growing up she often spent her nights accompanying her mother to her job cleaning office buildings, and immediately began to imagine herself in a position of power. After studying marketing and public relations in college, Rojas used her platform as a successful beauty…
Fashion Editor Esther Lee Leach: Community And Content Are King Building a brand online is no easy feat. While ease of accessibility to all the elements of starting a business, such as building a website, product availability, payment gateways, etc. make it seem simple, the truth of the matter is that it’s a very crowded space, making it quite difficult…
How to Make Smarter Business Decisions in Chaos How does a business leader strategize in chaos? It’s a question many of us are facing as we currently shelter-in-place and navigate a volatile world economy. As Mark Cuban noted, though, some of today’s most influential startups began during the last recession. Moving forward, leaders need to both respect the moment and lean into the next…
Brand Building During Coronavirus: What Emily Heyward Wants You To Know Meet Emily Heyward, the co-founder of Red Antler, who helped launch some of the biggest brands in the world including Casper, Allbirds, and Prose. Now, she’s sharing her lessons and insights on building iconic brands in her new book, OBSESSED: Building a Brand People Love from Day One. Forbes spoke with…
