Tag: Female Entrepreneurship

Digital Transformation: 4 Changes To Make As A Female Entrepreneur

Do it at the mere hour. Act with little agility. Apply old-school leadership. Forget human resources. Digital transformation is the new strategic opportunity for women entrepreneurs who are willing to make the most of technologies. Following the global crisis caused by the COVID-19 pandemic, many companies faced significant challenges. From modifying their production lines, to a rethinking of their sales channels. Many…

3 Ways to Make Businesses More Welcoming to Women

Women are undeniably good for business. Numbers consistently show that gender-diverse companies are more likely to experience above-average profitability. Also, from my experience I have observed that women add an important complementary perspective to the business issue at hand, which often results in a wider range of solutions. Thus, it is rational for workplaces to create supportive environments for women…

Emily Heyward on Brand Building During Coronavirus

Brand Building During Coronavirus: What Emily Heyward Wants You To Know Meet Emily Heyward, the co-founder of Red Antler, who helped launch some of the biggest brands in the world including Casper, Allbirds, and Prose. Now, she’s sharing her lessons and insights on building iconic brands in her new book, OBSESSED: Building a Brand People Love from Day One.  Forbes spoke with…