Brand Building During Coronavirus: What Emily Heyward Wants You To Know Meet Emily Heyward, the co-founder of Red Antler, who helped launch some of the biggest brands in the world including Casper, Allbirds, and Prose. Now, she’s sharing her lessons and insights on building iconic brands in her new book, OBSESSED: Building a Brand People Love from Day One. Forbes spoke with…
How To Sell Online From Women Who Are Doing It Successfully What will the world of business look like once this global crisis is over? If the aftershocks of the current situation are anything like the situation itself, the answer is most likely, “very different.” Marketing, e-commerce, and advertising have all been hugely affected, as businesses attempt to navigate the…
Sara Blakely, the CEO and founder of the shapewear brand Spanx, announced today that she is giving $5 million to support female-run small businesses during the coronavirus pandemic.
The tableware industry is enormous and old — a $7 billion space dominated by high-end legacy brands and low-cost plates from the likes of IKEA. Is there room for more? Kathryn Duryea once worked in brand management at Tiffany & Co., where she was part of that old guard, but then she saw a new opening: “We’re in a moment of women embracing leadership and entrepreneurship,…
GC4W Entrepreneurship Certificate Program comes to “The Wing.” – Apply below for a fresh start. The Global Connections for Women Foundation is creating new pathways for women entrepreneurs to succeed in their pursuit of scalable business practices, and business leadership. As part of our effort to increase access to quality education for female entrepreneurs. The GC4W will run the second cohort of the…
Women start their businesses for a variety of reasons. According to research by SCORE, millennial women are often driven by market opportunity while baby boomers are driven by necessity. But regardless of the age group or primary driver, there are some universal considerations that apply to all potential woman entrepreneurs as they prepare to start a business. 1. Honestly assess yourself…