Tag: Female Founders

Gwyneth Paltrow, Founder of Goop, Is All Business

By David Gelles As an actress, Gwyneth Paltrow was embraced by fans and critics, winning an Oscar for her leading role in “Shakespeare in Love.” As a businesswoman, Ms. Paltrow has received decidedly mixed reviews. Many deride her lifestyle brand, Goop, as little more than an overhyped e-commerce platform peddling pseudoscience and baubles. California regulators secured a $145,000 settlement from Goop last year…