It’s not about covering up anymore. It’s about authenticity. Here’s why Gen Z cares a whole lot more about skincare than it does about makeup.
![](https://gc4women.wpenginepowered.com/wp-content/uploads/2021/06/park-street-0_McYfdyEDA-unsplash-760x428.jpg)
It’s not about covering up anymore. It’s about authenticity. Here’s why Gen Z cares a whole lot more about skincare than it does about makeup.