Tag: new generation

How Gen Z is Changing The Beauty Industry

BY ANNACHIARA BIONDI From DIY fashion and gender-neutral jewellery to shopping on TikTok, many current fashion and retail trends are being driven by Gen Z. That same generation is also driving innovation in beauty, from product categories to marketing — as well as more fundamental ways of thinking about beauty. Eden Palmer, VP of merchandising, global brand and 3rd party at Forma Brands, speaks of a…

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