Tag: Peleton

Dara Treseder and the Rise of Peloton

By Megan DiTrolio Sourdough starter and TikTok have nothing on Peloton. The fitness brand, with its fervent following, has owned the quarantine market, raking in $1.8 billion last year and growing in paid digital subscriptions by 472 percent since 2020. Dara Treseder, a former exec at Apple and GE, signed on as SVP, head of global marketing and communications, during the…

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