How Adidas Is Investing In Women In Sports As Never Before Women and LGBTQ+ people play less sport than men, but change is in the air – representing a huge opportunity for sportswear brands, says Adidas SVP of marketing Vicky Free. By Lucy Maguire Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said…
WTA and Hologic Spotlighting the Importance of Women’s Health Special guests and cancer survivors Martina Navratilova and Carla Suarez Navarro spoke candidly about their personal experiences and the benefits of preventive care. MADRID – Tennis legends and cancer survivors Martina Navratilova and Carla Suarez Navarro shared testimonials about the lifesaving importance of preventive care during a May 4, 2022 panel…
How The Dynamic Of Women’s Sports Is Changing Despite facing challenging times due to the COVID-19 pandemic, the future of women’s sports is looking brighter than ever. By Jennifer Machin Live sports has been a favorite pastime for many, but unfortunately, the COVID-19 pandemic briefly interrupted that last year. No need to worry, though. When it comes to sports, specifically women’s, there’s plenty to…
11 Women Who Made History This Year By Talia Lakritz In January, “Pose” star Michaela Jae “Mj” Rodriguez made history as the first trans actor to win a Golden Globe Award. Rodriguez beat out Jennifer Aniston, Uzo Aduba, Elizabeth Moss, and Christine Baranski to win the award for best actress in a TV drama at the Golden Globes, which were not…
Black Women in Sports Media Are Winning on Their Own Terms By Alexis Jones I don’t think women of color ever get used to feeling like an “other” in majority-white spaces. The act of walking into a room full of people who don’t look like you will always be unsettling. You’d think the experience would be extinct by now, but it’s…
Rachel Balkovec Is the 1st Woman to Manage an MLB-Affiliated Team By Rina Torchinsky Rachel Balkovec, the first woman to manage an MLB affiliated team, took home a victory for the Tampa Tarpons on Friday. Balkovec, 34, has broken glass ceiling after glass ceiling. She was the first woman to be a full-time minor league strength and conditioning coach, and later, she…
Communication is a critical component of effective leadership. It’s been reported that companies with 100 employees lose on average $420,000 per year because of poor internal communications. Part of effective communication is making people feel appreciated and valued. 360 listening, a term coined by Melissa Daimler in her HBR article, means that leaders listen to what the person is saying and how they’re saying…
Tapping Into Potential of NCAA Women’s Basketball For the NCAA, Building the Business of Women’s Sports Starts With Basketball By David Berri Three days before the tipoff of the 2021 National Collegiate Athletic Association Women’s Basketball Tournament, University of Oregon star Sedona Prince posted a video on TikTok showing that the weight rooms provided to the men’s and women’s players in their…
U.S. Soccer and Women’s Players Agree to Settle Equal Pay Lawsuit By Andrew Das Under the terms of the agreement, the athletes will receive $24 million and a pledge from the soccer federation to equalize pay for the men’s and women’s national teams. For six years, the members of the World Cup-winning United States women’s soccer team and their bosses…
The Pioneers: Two Black Women Whose Legacies of Sports Activism Live On By Mariah Lee Before Colin Kaepernick took a knee, and even before Tommie Smith and John Carlos raised their fists on the Olympic podium, Rose Robinson refused to stand during the national anthem in 1959. Nine years later, Wyomia Tyus wore dark shorts in a protest for human…
