Course title: Content Strategy for Professionals: Managing Content

Administered by: Northwestern University

Course Description: In the second course of the Content Strategy Specialization, you dive deeper into managing content. You will learn some great ways to manage your important content after it’s created. You will look at media platforms and learn the best way to tell your organization’s “content story” across multiple platforms while using a human-centered design. Then, you’ll take a close look at ways to best utilize social and mobile media. In addition, you will also review some of the issues around insourcing and outsourcing content. Finally, you’ll get an inside look at how legal issues associated with Content Strategy are handled in large and small companies around the globe.

This course caters to professionals who want to learn to manage their trustworthy, engaging and often interactive content to advance their enterprise’s future and consequently, their own career in it. As a bonus, we’ve also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human-centered approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit.

The other courses in this specialization include: Engaging Audiences, Ensuring Your Content’s Impact, Expanding Your Content’s Reach, and the final Capstone Project.

You can follow the suggested order of courses or choose your own. Complete the projects that are designed to help you practice and apply the skills you learn. Finally, you will receive certificates of completion that you can use to highlight your new skills on your resume or LinkedIn.


-Emily Withrow, Assistant Professor, Medill, Northwestern

-Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post

-Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

The next session for these courses begins October 16th. To enroll for this specialization or learn more about the courses, visit