Lola, the new direct-to-consumer tampon brand founded by two Dartmouth grads, Jordana Kier and Alexandra Friedman, is on a mission to revolutionize the feminine care category. The NYC-based startup aims to improve a professional woman’s feminine care across her reproductive cycle starting with its convenient and flexible online subscription service, tampon ingredient and design enhancements, transparent business model, and modern packaging. These innovations distinguish Lola from competitors like Tampax, Seventh Generation, and HelloFlo.
The company manufactures its own 100% hypoallergenic cotton tampons – no additives, synthetics, chemicals, or dyes – currently available with BPA-free plastic applicators. New design features include compact sizing, cotton expansion widthwise rather than lengthwise which the company claims insures superior protection, non-porous wrappers intended to keep cotton intact and unaffected by air particles, and a discreet, display-worthy box that clearly lists ingredients.
A subscriber can choose her preferred assortment of 18 light, regular, and super absorbency tampons, how many boxes she wants, and shipment frequency.
Lola Co-Founders share more:
Kristina Moore: What makes Lola a game-changer?
Jordana Kier & Alexandra Friedman: Like most women, we’ve been using the same feminine care products since we were teenagers. But when we found out that feminine care brands – the same ones we were loyal to all those years – aren’t required to disclose exactly what’s in their products, it made us wonder: what’s in our tampon? Contrary to popular belief, cotton isn’t the primary ingredient. In fact, tampons are typically made from a blend of the artificial fibers rayon and polyester. To us, it didn’t make sense. If we care about everything else we put in our bodies, this shouldn’t be any different.
LOLA is a modern approach to feminine care, providing the most seamless and convenient experience with the best product on the market. With LOLA, you can customize your absorbency assortment and delivery cadence so your tampons are completely tailored to your needs. We provide our own 100% cotton tampons in an easy to use subscription model so LOLA is there whenever you need.
Moore: What makes Lola a better product for professional women?
Kier & Friedman: LOLA’s core customer expects more from the products she uses. The LOLA user values convenience but also cares about what she puts in her body, which is where we come in. Our 100% cotton tampons arrive in customizable assortments to give her what she needs, when she needs it, making those last-minute trips to the drugstore obsolete.
Moore: Why 100% cotton versus traditional cotton-rayon combo?
Kier & Friedman: We want to keep things simple and natural. Cotton is the most widely used natural fiber in the world for a reason: it’s breathable, comfortable, adaptable, and soft. Rayon is an artificial fiber made from cellulose. Because rayon is cheaper than cotton, it is ideal for big companies interested in profit margins and the bottom line. To us, it’s a choice between an all-natural product that we use for so many other things in our daily life, and a synthetic fiber.
Moore: Where do you see Lola in three years?
Kier & Friedman: Right now we’re focusing first and foremost on improving the tampon experience, but we definitely have plans to expand our product offering in the future. Overall, we want LOLA to provide a better feminine care experience in a relatable, straightforward and honest way in all areas of our customers’ reproductive lives.