Lola, the new direct-to-consumer tampon brand founded by two Dartmouth grads, Jordana Kier and Alexandra Friedman, is on a mission to revolutionize the feminine care category. The NYC-based startup aims to improve a professional woman’s feminine care across her reproductive cycle starting with its convenient and flexible online subscription service, tampon ingredient and design enhancements, transparent business model, and modern…
![](https://gc4women.wpenginepowered.com/wp-content/uploads/2018/08/Screen-Shot-2018-08-11-at-5.16.09-PM.png)