By Kristen Philipkoski

Organic women’s clothing, cotton top, black top
Cropped Ginny top in washed black by Neve & Hawk NEVE & HAWK

Women who leave the workforce after having children often go the entrepreneurial route when they’re ready to work again, rather than attempting to jump back on the corporate ladder.

Unfortunately that means they’re some of those getting hit the hardest as small businesses across the country close their brick and mortar stores as we shelter-in-place to protect against the spread of the novel coronavirus.

And all female business owners are at a disadvantage from the get go. While 45% of all small businesses are owned by women, female founders receive only 15% of venture capital funding according to research by All Raise, even though for every dollar raised they earn 78 cents on the dollar compared to 31 cents for men.

Most of these women are already working with slim margins with no outside financial help. A monthlong shutdown could literally shutter their businesses. That’s why I’ve created this list of women-owned small businesses that could really use support right about now. Whether you’re planning that first post-lockdown stunner outfit, getting gussied up for social media, or giving your home some extra love, there’s plenty here to fulfill all of your online shopping desires. Many are offering extra discounts and free shipping as well, so it’s a good time to shop.

This may seem like a long list, but it’s a small sample of the businesses across the country that are suffering. Also check out the businesses recommended at Intentionalist as well as the list curated by All Together Collective.

And if you’re not in the market for goods at the moment, consider buying gift certificates from your favorite sellers, share their posts and photos on your social networks, sign up for their newsletters, and write reviews—or simply shoot them a supportive DM. No gesture will go unappreciated.

Beauty and Wellness

Beauty Heroes

Get free shipping with code TOGETHER at this beauty and wellness shop that was forced to close its doors in Novato, California. The company is donating 10% of its sales back to its team.

Beauty and skincare for sensitive skin
Drifter Organics specializes in sensitive skin. DRIFTER ORGANICS

Drifter Organics

This skincare brand was created by and for women with sensitive skin. Drifter oils and butters are the perfect treat for your face and body while you hunker down.


Menopause plus lockdown is a miserable combo. Check out Evernow’s free trial to help get symptoms under control with a tailored-for-you treatment plan.

Hi Wildflower

Get 40% off all orders (yep you read that right) from this botanical fragrance and beauty brand until March 22, and get free shipping on orders $75 or more.

Koloa Dance House

Take a virtual vacay to Hawaii with a free digital dance class, or purchase a gift certificate when you can finally enjoy an in-person dance class again.

Monastery Made

You can’t currently book a luxurious facial at this San Francisco spa, but you can buy their gorgeous oils and serums, or order a gift certificate.

Out Dôrz

Use code STAYCALM free shipping on Erin Dempsey’s plant-based oils, lotions and aromatherapy, including the CBD variety. Don’t miss her 70% alcohol aloe hand sanitizer.


An online resource for the self-care we all desperately need right now.


These 100% natural lotion and soap bars were created by two young sisters ages 10 and 13 in California—just bars, no bottles! Soap is something we can all use more of right now—and lotion to replenish our scrubbed skin. And while stores may be out of dish and other types of soap, they have plenty of inventory.

Fashion, Jewelry and Accessories

Alyssa Nicole 

Need a dress for a special occasion that will hopefully happen in a couple months, fingers crossed? Alyssa offers digital fittings and alterations—no need for physical contact. Lead time is just 2-14 days and she uses only sustainably-sourced fabrics.

Ariel Gordon Jewelry

Everyone could use a little pick-me -up right about now, and Gordon’s jewelry will certainly do the trick. Check out her new enamel fridge magnet pendants. Free shipping always.

Tie-dye short sleeve sweater by Beklina
Beklina tie-dye story top BEKLINA


Take an extra 25% off all sale items with code 25together on everything but shoes, and get free shipping at this unique, uber-stylish independent online shop.

Cass Clutch

When you buy one of these stunning 70s-inspired bags you’ll get a free leather pouch, an inspiring sticker, and free shipping.

Concrete + Water

This Brooklyn fashion and lifestyle shop will suit you up in cozy casuals, many of which are currently marked down.

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Gold, ring, jewelry, gray diamond
The Third Eye rings by Fiat Lux FIAT LUX SF

Fiat Lux

This is the jewelry shop for you if you’re ready to give coronavirus the finger in the form of a beautiful gold necklace. Or if you’re experiencing love in the time of COVID-19 and need a mail order engagement ring, stat.

Gloss Game

Shop these chic clear handbags for when concerts and festivals get rescheduled. In the meantime show them off on social media. You get to pick your strap!

James Fox Co.

It’s a stressful time to be a pregnant woman. These beautiful hospital gowns look like the chicest kaftans and will provide welcome comfort during and post delivery.

Le Point

This fashion-forward and ultra chic San Francisco boutique is offering free shipping on all domestic orders, no code needed.

Les Deux Copines

Take 25% off your entire order from this online boutique (offline in Burlingame, CA) which features brands including Ulla Johnson, Sea, Golden Goose, and so much more including gifts and wellness products. Also get free shipping on orders $50 or more.

Maison Miru

Shipping might be slower than normal, but this stunning jewelry is worth the wait.

Maral Rapp

Rapp’s gorgeous, glamorous jewelry is made of repurposed vintage mesh handbags. Shipping is currently free and gift cards are 25% off.

McMullen Boutique

This chic Oakland, California boutique is offering 10% off all orders with code MCMULLEN10 plus free ground shipping.

MGG Studio

Check out the new collection just launched this week and get free shipping. Owner Marja Germans Gard is also donating 10% of her sales to the Alameda Country Community Food Bank through the end of the month.

Mira Blackman

Her gorgeous mudcloth scarves, vintage shibori vests, coats and tops make unique gifts for someone who had to cancel their birthday party (or for yourself).

Mira Mira The Edit

Many people are taking on closet cleaning while holed up inside, and Mira can help you get that blissful, organized feeling virtually.

Mulberry & Grand

Don’t let your lifestyle suffer just because you can’t leave the house. O.K. that’s impossible but this shop will at least keep you in jewelry and accessories so you look good on Insta.

Neve & Hawk

This chic and comfy fashion brand is offering 20% off gift cards.

Nina Berenato

Don’t miss this jewelry brand’s sample sale with more than 100 designs 70% off.

Polished Prints

It’s a good time to spread happy thoughts, and this t-shirt brand helps you do it with your clothing. Free shipping on all orders with code BRIGHTSIDE.

Poppyseed Health

Pregnancy can be scary even in normal times. Luckily this telehealth service connects expecting women with doulas, midwives and nurses with a 24/7 texting service.


Use code CLEARANCE25 to get, you guessed it, an extra 25% off clearance items from this progressive women’s surf brand. Also purchase two suits from the spring 2020 collection and get one ftee.

Sharon Z Jewelry

Birthdays and anniversaries continue to happen, quarantine or no, and baubles always bring a smile (and recipients can still show them off on social media).

TLR Jewelry

TLR stands for The Love of Retro, and it specializes in blingy, chunky, colorful hoops and other geometric shapes that will make you stand our from the crowd (on Instagram). Lizzo is a fan! Get free shipping on domestic orders.

Tribe Alive

This female-founded ethical fashion brand works with artisans around the world, paying them fair wages and is granting unlimited sick days during the coronavirus pandemic. Get 30% off everything with the code LOVEANDLIGHT.

Under the Influence

Shop this Mexico-based brand’s colorful kimonos via DM on its Instagram account.


The S.F. and L.A. shops are closed, but you can still shop online for hard-to-find brands including Henrik Vibskov, Textilehaus, Megan Ilene and many more.

The Woods

Get 20% off everything plus free shipping on orders of $25 or more at this San Francisco shop where you’ll find plenty of comfy hunker-down appropriate garments perfect for you and your kids.

Zelma Rose

Lisa Anderson Shaffer creates the prettiest woven necklaces, bracelets and hair accessories. Free shipping on orders over $100. Also check out her guided journal “These Three Things.”

Melamine plates, outdoor plates, interior design, tabletop
Garden party melamine accent plates from … [+]. AK INTERIORS

Home and Gifts

AK Interiors

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This Lancaster, Pennsylvania shop like so many others has been forced to shut its doors. Lucky for you they’re offering free shipping and pay-by-phone with curbside pickup if you’re in the area. In addition to decor look for jewelry, stationary and other gifts.

Annie’s Annuals

This Richmond, California business is one that’s been able to stay open thanks to its 2.5 acre property where you can safely browse for flowers and plants.

Bon Ton Studio

Get free shipping on all domestic orders at this modern bohemian home goods and clothing shop out of Healdsburg, CA.

Caron’s Beach House

Save 50% on rags with code RUGS50 at this nautical shop.

Casita del Pueblo

Support women and Latino culture by purchasing art, jewelry, decor items and more.

Chasing Paper

Has there ever been a better time to try your hand at wallpaper?

Found by Maja

If you’re anything like me, staring at your house all day if giving you the redecorating bug. This is a good place to start.

Chic paper plates, pretty paper plates, modern paper plates
Harlow & Grey paper plates HARLOW & GREY

Harlow & Grey

I bet you’re tired of doing dishes right about now. Treat yourself to some paper plates that will also boost your mood, plus get free shipping on orders over $35.


The team behind this Santa Cruz shop for affordable bohemian modern decor for home and office is working hard to post more products to shop online so you can shop from afar.

Koeppel Designs

It’s the perfect time to organize your record collection and these beautiful wood products help you do it in style.


It’s a perfect time to make your home a little more gorgeous with this SF-based shop’s beautiful ceramics, decor, dinnerware and more.

Marie Mae

This is the perfect online boutique to find an ethically-made gift for that co-worker, boss or employee you want to show appreciation for during these uncertain times. Monogramming and a personal handwritten note are always gratis.


Support this lifestyle shop, which carries a thoughtfully curated selection of goods made by independent designers and craftspeople.

Molly Hatch

Hatch creates ceramics that become instant heirlooms. Also look for stationary, home goods and gifts that are “somewhere between whimsical and traditional.’’ Get 20% off home and garden through 3/26 with code GARDEN20 plus free shipping with cod SHIP4FREE.

Nico & Bullitt

Shop this lovingly curated collection of California 60s and 70s inspired home decor, jewelry and clothing. Use code TAKECARE for 20% off plus free standard shipping on orders over $100.

Pauline Wolstencroft

Her hand-painted in Los Angeles ceramics may be the dose of cheer your home needs right now.

Poet and the Bench

Look for online shopping soon, and in the meantime send a direct message to shop or buy a gift certificate for this curated collection of jewelry, home goods and fine art.

The Royal Bee

This knitter’s paradise is offering free local deliveries on emergency yarn supplies, plus an online store where anyone can buy her own ethically-sourced, environmentally-friendly, naturally hand-dyed yarn.

Tina Frey Designs

These modern, resin vases, trays, bowls, and more will stop you in your tracks with their unique designs and bright colors.

The Wooden Palate

These beautiful wood goods are perfect for the increased amount of eating and cooking and home you’re now doing.

Yonder Shop

Linda Fahey makes and curates some of the most stunning ceramic art you’ll find anywhere. Also listen to my podcast with her!


Bloom Bras

Since you’ll be working out from home, you might as well motivate yourself with a fresh sport bra that really performs. Get free shipping on orders $75 an over with code FreeShipping.

The Bar Method Campbell, CA

This outpost of the franchise is asking clients to keep their memberships active and check their Instagram account to shop the boutique. Same goes for your local studio.

The Elevate Practice

Wini Linguvic’s yoga students are devastated that her in-person classes are temporary canceled. The silver lining is that she launched her online program three weeks early, so now students both near and far can experience her deeply motivating and effective teaching (Listen to my podcast with Wini!)

Gender neutral kids clothing, Bash + Sass
Bash + Sass pockets include a monster who embodies an important social characteristic including … [+] BASH + SASS


Bash + Sass

Shop the cutest gender-neutral clothing for your little minimalist—look for the monster in the pocket!


Shop small batch and artisan goods for your babe. They’ve started their Easter sale early, plus use the code Wintersale2020 for discounts on select items.

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Little Folkies

This women-owned grassroots folk music class for kids just launched a new spring collection that kids can take online.

Mapamundi Kids

This adorable San Francisco shop is offering free shipping on orders of $40 or more, plus 11% off gift cards now through the end of March with the code GIFT.


Get free shipping and 15% off your first order of little girls earrings, bracelets, sunglasses and more.

Spirits, Food and Other Services

Ashley Batz Photography

Join the ranks of Olivia Wilde, Alia Shawkat, and Scarlett Johansson and have your portrait taken by this San Francisco Bay Area photographer (when the fog lifts, of course). Batz is offering gift certificates the meantime, email her at to set it up.

Thrifted fashion, vintage fashion, Beth Jones, style, fashion, zebra print,
Beth Jones of B Jones style rocks a silk trench and zebra print turtleneck. B JONES STYLE

B Jones Style

This thrifted fashion powerhouse will teach you how to work with what you’ve got in your closet already (really our only option at the moment) on her YouTube channel as well as her Instagram feed. Her always-upbeat personality and incredible style might be just the break you need from Netflix and chill. And don’t miss her #alwaysplaydressup tees.

Cellar 503

This woman-owned outlet is offering limited selections to support small producers and the Oregon wine community. If you’re in the Portland area you can get local delivery, or Fed-Ex elsewhere. With every 6-pack purchase, a donation will be made to Virginia Garcia Memorial Foundation which provides healthcare for migrant workers.

Collettey’s Cookies

Colette was born with Down Syndrome, but it hasn’t stopped her from building a cookie empire. And everyone needs cookies right now.

Ebb & Co

This Seattle shop just opened a few months ago, only to have to shut down with the coronavirus emergency. But they are still offering pick up and deliver on gourmet supplies including wine and meal kits.

Eliza & Wyld

These high quality CBD products just might get you through another week of homeschooling.

The Fash Life

Pass the time at home with this entertaining YouTube series about fashion, beauty, and influencer life, all combined with a healthy sense of humor.

Jennifer Maesen Photography

Is’s a great time to plan that family (or boudoir!) session you’ve been thinking about booking. We all need something to look forward to.

Lady Falcon Coffee Club

This is no time to run out of coffee. Subscribe to a monthly delivery so that’s one less thing you need to worry about.


This award-winning video production expert can serve your production, editing and motion graphics needs for the web, corporate events or broadcast. And her team can do it all remotely, so you don’t have to push back those video projects. Even if you’re in the earliest stages, she can take your idea and run with it.

Sophie James Wine

This California wine company has opened up a few spots in its coveted wine club, get in while you can!

Three Babes Bakeshop

This Stockton, California bakery is still open for pickup and delivery. Something indulgent like their chocolate chip cookies or bourbon pecan pie sounds amazing right about now.


For small businesses that need product photography services but are facing a suddenly strained budget, this agency is being flexible with budgets for product photography. Just ship the products and they’ll shoot it, show proofs while shooting for approval, send final images and return the product. “Let us know what you’ve got and we’ll do our best to make it work,” agency founder Katie Patterson told me.


Cover Photo

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