Small Brands Like Grin Natural Products are a Big Win for Local Charities like Baby2Baby.

With an increased dependency on local charities to deliver on their mission to support low-income families and a rise in displaced low-income families due to the pandemic. Smaller brands are now at the forefront of enabling more possibilities for mission-centric local charities. 

One such brand is Grin Natural, an oral care company that’s all about creating better oral care for happy, healthy families with all-natural toothpaste and eco-friendly oral care essentials for kids and adults. Dentists recommend Grin to their patients because of the product superiority compared to all other oral care products. 

Grin uses clean GMO-free ingredients that are safe, cruelty-free, and toxic-free. Its mission is to inspire happier choices every day. They are a New Zealand-based oral care brand that now has office locations in New York and California. Voted through public choice with over half a million votes, Grin was awarded the top spot in the NZ Best In Beauty awards across all three nominated categories: best natural beauty product, best innovation, and best sustainability champion. Grin Natural products appeared live on the Today Show with Hoda Kotb and Jenna Bush Hager within just weeks of launching into the US Markets.

Grin Natural is a leading oral care brand that is continuously looking to close the dental health inequities gap caused by socio-economic status. It also bridges the gap in oral care literacy and engages in community actions and initiatives to improve oral health and hygiene awareness. They have partnered with UNICEF,  PADI, UN Environment Programme — and other local charities in New Zealand.

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Research studies have found two disparities that affect low-income families: poor oral health and lack of dental care. Preschoolers of low-income families are twice more likely to have cavities. Medicaid-eligible children with cavities are twice as likely to have teeth decayed because of their infrequent visit to the dental office. 

Grin partners with Baby2Baby, a Los Angeles-based, national non-profit organization that provides children living in poverty with diapers, clothing, and all the essentials every child deserves. 

With plans to deliver $50,000 worth of products to Baby2Baby over the next six month period, Grin Natural requires our global community’s joint support to Share a Grin. “Through the Share, a Grin campaign, every purchase made on allows us to give oral-care products to the families living in poverty are supported through Baby2Baby partnership,” said Tara, Grin Natural. 

During the COVID-19 crisis, Baby2Baby has distributed over 60 million essential items, including diapers, formula, clothing, cribs, soap, shampoo, school supplies, hand sanitizer, masks, food, and more to over one million children across the country impacted by COVID-19.  

“We believe that low-income families should not have to sacrifice their health because of their socio-economic status. Therefore, what better time to start this joint partnership than in February, which aligns with our mission to curve oral health literacy and to join Baby2Baby in their mission to provide families in need with oral care essentials” said Tara Tan, Founder, Grin Natural.  

The timing of the commitment between Grin Natural products and Baby2Baby arrives as the world celebrates the National Children’s Dental Health Month (NCDHM) in February. The NCDHM promotes the benefits of good oral health and dental care hygiene habits among children. 

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“We are so grateful to Grin Natural for their commitment to providing thousands of oral care products for children living in poverty who COVID-19 has impacted,” said Jen Armstrong, COO of Baby2Baby. “After months of lost income from the pandemic, the families in our program are struggling to provide the most essentials like toothbrushes and toothpaste to their children, and it is donations like this that allow families to reallocate their limited funds to other critical needs, food or even rent,” adds Jen.  

As Grin Natural continues to make big waves across eight international markets, it is committed to giving back as part of its mission to bring more families Grin Natural products irrespective of their social-economic status. For more information on Grin Natural products and their humanitarian efforts, visit

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