Author page: juliana

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

I’m a Black Entrepreneur, Mom, and Wife. This is My Reality.

I’m a Black Entrepreneur, Mom, and Wife. This is My Reality. Nyakio Grieco is the founder of nyakio Beauty (pronounced Neh-Kay-Oh), an award-winning skin-care brand that has been leading the clean beauty movement since 2002. This past month, Grieco fulfilled her lifelong dream of launching online at Target, only to face a profoundly challenging three months. This story was edited for length and clarity. Friday…

‘15 Percent Pledge’ Calls On Major Retailers To Support Black-Owned Businesses

‘15 Percent Pledge’ Calls On Major Retailers To Support Black-Owned Businesses In recent months, as COVID-19 swept across the United States and disproportionately affected people of color, and in the last week, following the death of George Floyd and a wave of protests calling for an end to police brutality and racial injustice, many people have wondered how they can…

How to Have Friends Over Post-COVID

How to Have Friends Over Post-COVID Even as states open up and, in some places, restaurants start to serve sit-down meals again, having friends in the house even for a short while remains a bad idea, experts say. Getting together outside — on blankets spaced apart in a park or on the deck or front porch or lawn at your…

20 Amazing Women Who Are Changing the World

20 Amazing Women Who Are Changing the World Even though International Women’s Day is March 8, these 20 women are proving that it doesn’t matter what day it is — it’s always a good time to celebrate the advances made by women in the past few years. From the first openly transgender state representative to the first black female artist to paint an official…