GC4W Women & Entrepreneurship

10 Tips For Landing Your Dream Advertising Job

There are so many articles and guides out there today on how to achieve your dreams in your post-grad life. They offer advice on how to be prepared, knowing why you want the job, and of course, bringing a carefully proofed resume. But lots of jobs, especially those in the advertising world, have big stakes. The competition when it comes to finding that dream job…

3 Ways to Make Businesses More Welcoming to Women

Women are undeniably good for business. Numbers consistently show that gender-diverse companies are more likely to experience above-average profitability. Also, from my experience I have observed that women add an important complementary perspective to the business issue at hand, which often results in a wider range of solutions. Thus, it is rational for workplaces to create supportive environments for women…

How Future Businesswomen Can Get Leadership Experience

How Future Businesswomen Can Get Leadership Experience  You’re never too young to set goals for yourself. As young women, we spend our high school English classes having lofty daydreams about our future, wondering if we’ll end up hustling in New York City or Los Angeles, starting a small company in our hometown, or if we’ll be traveling the world. There…

How to Build a Company That Values Integrity

For decades, leaders were expected to focus on one thing: financial results. But we are now in the midst of an ethical revolution. Leaders are increasingly held accountable for poor behavior, and companies are pushed by employees, governments, and customers to step up and adopt a multi-stakeholder approach that serves social purposes as well as investor demands. Canned codes of…

Five Tips To Be A Happy, Healthy, High-Performing Entrepreneur

Five Essential Tips To Be A Happy, Healthy, High-Performing Entrepreneur You’ve got the talent, endless innovative ideas, and a solid concept for your venture, but this will only form part of what you need to meet your goals and reach success. Research on peak performance proves that accomplishment is not gained solely because of intelligence or ability. Data illustrates that high…

These Founders Established A Women-Focused Sneaker Site

These Founders Introduced A Women-Focused Platform To The Multibillion-Dollar Sneaker Market, Here’s How Women’s sneakers have become a highly profitable business, outpacing the men’s and kids’ segments, with increased sales in recent years by 37%. As women swap their stilettos for something flat and comfortable, sales of high heels have dropped 11 percent. This upward trend for women’s sneakers is largely…

JIGGY Founder Kaylin Marcotte Solved Quarantine Boredom

How JIGGY Founder Kaylin Marcotte Solved Quarantine Boredom Before The Covid-19 Pandemic Kaylin Marcotte, founder of JIGGY, took a leap of faith into a pastime that kept her grounded while working at TheSkimm during its early stages: Puzzles. Her business, which launched last November, boomed when Covid-19 hit, a surprise silver lining to the pandemic. But her interest in puzzles, fostered before…