GC4W Women & Entrepreneurship

Female Entrepreneurs and Founders’ Advice on How to Attract The Right Customers

Do you know exactly what your business is selling?  An online-shop may sell leisurewear but fans follow their social media channels for completely different reasons. Millennials buy feelings, emotions and experiences – not necessarily just products.  Purchased emotions ring the cash register. Entrepreneurs should determine if they’re actually selling feelings in exchange for dollars. If they are, it’ll drastically change…

SoulCycle And Flywheel Cofounder On Resilience

Ruth Zukerman never imagined starting a company. After failing at a professional dancing career, she picked herself up and reinvented herself as a force in the fitness industry. Zukerman become a co-founder of cycling fitness giants SoulCycle and Flywheel. She recently authored Riding High: How I Kissed SoulCycle Goodbye, Co-Founded Flywheel, and Built the Life I Always Wanted—a refreshingly authentic and spectacular memoir about…

How The Founder Of Cocokind Prioritized Authenticity

Whether you’ve spotted Cocokind’s clean and conscious products on the shelves of Target or Whole Foods, or while scrolling through Instagram (the brand has a highly engaged community of 140K followers), the skincare brand was launched in November 2014 by Priscilla Tsai, a former Wall Street investment banker who always suffered from hormonal acne.  Cocokind’s origin story and mission is…

World Economic Forum: Not enough Women-led Tech Startups is Costly.

There are not enough women-led tech startups – and it’s costing us all: a recap from the 2020 World Economic Forum in Davos. Africa’s technology startup scene is vibrant – and growing fast, writes Muhammad Nabil, partners and startups strategy lead at Microsoft 4Afrika. There are currently over 640 active technology hubs across the continent, and, according to Disrupt Africa, startups…

Successful Women Share Their Best Career Advice

By Kate Lopaze Everyone—women, men, old, young—can use some guidance in their careers. Mentorship has long been established as a huge difference-maker, especially for people just starting out or people embarking on a new professional path. This level of support has proven especially beneficial for professional women, who do best when they’re able to get insight and advice from other…

Jessica’s Top 10 Nuggets for Entrepreneurs.

Jessica Marie Kruger was named one of the UK’s Top young entrepreneurs by Management Today.  Her first business is ETHOS and her second business is LUXTRA. She is an MBA alumna from the International School of Management, Paris, France.  After graduating from ISM, I moved to Switzerland and worked in corporate intelligence (lots of stories for another day!) and down the…

Using Innovation to Boost Entrepreneurship

Using Innovation to Boost Entrepreneurship Acumen

Deseye Umurhohwo, DBA, is a successful entrepreneur, She is passionate and committed to creating value through collaboration, knowledge impact, and research. She promotes innovation through the implementation of innovative techniques and models. Deseye has a solid educational background as an alumna of the University of Ibadan, Lagos Business School, and the International School of Management in Paris. Lastly, Deseye  is an experienced…