Tag: beauty industry

How Gen Z is Changing The Beauty Industry

BY ANNACHIARA BIONDI From DIY fashion and gender-neutral jewellery to shopping on TikTok, many current fashion and retail trends are being driven by Gen Z. That same generation is also driving innovation in beauty, from product categories to marketing — as well as more fundamental ways of thinking about beauty. Eden Palmer, VP of merchandising, global brand and 3rd party at Forma Brands, speaks of a…

This Partnership Could Change the US Beauty Industry

Biossance and Reese Witherspoon have joined forces to create a more sustainable future for our planet. By Emily Pidgeon Expected to grow to US$784 billion by 2027, the beauty industry is going from strength to strength. And as environmental impact becomes increasingly crucial for better business decisions, Reese Witherspoon has partnered with Biossance to shape a cleaner future. The sustainable skincare…

Meet the Founder of a Natural, Cruelty-Free Beauty Brand

By Maya Ernest  In the past few years, the wellness industry has seen a massive boom, becoming a $4.2 trillion dollar industry in 2019. Beauty brands are moving quickly to follow suit in providing beauty products that are genuinely good for you. On the cusp of the movement comes Each & Every, a new natural deodorant brand founded on the principle that everyone deserves to feel good…