Tag: Influencer

How Emma Chamberlain Uses Coffee In Her Mental Health Routine

Emma Chamberlain is the quintessential cool girl and, honestly, somewhat of a paradox. With more than 9.5 million YouTube subscribers; 10.5 million Instagram followers; her own podcast, merchandise, and coffee company, Chamberlain has every reason to exude an ego. But nope, the wildly successful 19-year-old has managed to stay humble and approachable. It makes sense. Unlike many curated influencers, Chamberlain is unfiltered and…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

How the Founder of Year & Day Made Millennials Love Tableware

The tableware industry is enormous and old — a $7 billion space dominated by high-end legacy brands and low-cost plates from the likes of IKEA. Is there room for more? Kathryn Duryea once worked in brand management at Tiffany & Co., where she was part of that old guard, but then she saw a new opening: “We’re in a moment of women embracing leadership and entrepreneurship,…

The Original Influencer, Paula Begoun, On Being A Modern Beauty Entrepreneur

Paula Begoun the Cosmetics Cop, long known in the beauty industry for her outspoken reviews and now CEO and Founder of Paula’s Choice Skincare, seems like the obvious choice. Begoun started her career in the beauty industry in the early 1980’s as a makeup artist in Seattle, Washington. It was here the young makeup artist introduced herself as a cosmetic vigilante– appearing on…