Amber Fillerup Clark On Going From Influencer To Entrepreneur By Amy Shoenthal Amber Fillerup Clark has been sharing her life online for over a decade, dubbing her an “OG influencer,” a role which often overshadows her other role as a beauty entrepreneur. After launching a line of hair extensions called bfb hair in 2016, she expanded her haircare empire when she debuted dae hair with…
As we scroll through our Instagram feeds these days, liking photos of the cutest new fashion trends and commenting on videos of every person’s skincare routine, it’s hard to believe that 10 short years ago, the term ‘influencer’ barely existed. By Gabby Shacknai Now, with more than a half a million influencers active today and enough “content” to last us…
Joan MacDonald, the 74-year-old behind Train With Joan, is always up for trying new things—“whether it’s good for me or not,” she says with a conspiratorial wink over Zoom. Still, documenting her fitness journey on Instagram was decidedly out of her comfort zone. By Macaela MacKenzie MacDonald was in her 70s, had no idea how to use social media, and had…
Emma Chamberlain is the quintessential cool girl and, honestly, somewhat of a paradox. With more than 9.5 million YouTube subscribers; 10.5 million Instagram followers; her own podcast, merchandise, and coffee company, Chamberlain has every reason to exude an ego. But nope, the wildly successful 19-year-old has managed to stay humble and approachable. It makes sense. Unlike many curated influencers, Chamberlain is unfiltered and…
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When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…
At 22, Chloé Hayden is outgoing and creative and, with a growing online audience that numbers in the hundreds of thousands, she is unquestionably popular.
The rise of influencer culture has transformed the ways in which we interact with, and gain insight into, the lives of those we admire. As such, influencer followership can and does grow into the millions. An influencer’s appeal is largely linked to the high level of transparency that they provide on their platforms; a degree of authenticity that was not…
The tableware industry is enormous and old — a $7 billion space dominated by high-end legacy brands and low-cost plates from the likes of IKEA. Is there room for more? Kathryn Duryea once worked in brand management at Tiffany & Co., where she was part of that old guard, but then she saw a new opening: “We’re in a moment of women embracing leadership and entrepreneurship,…
Paula Begoun the Cosmetics Cop, long known in the beauty industry for her outspoken reviews and now CEO and Founder of Paula’s Choice Skincare, seems like the obvious choice. Begoun started her career in the beauty industry in the early 1980’s as a makeup artist in Seattle, Washington. It was here the young makeup artist introduced herself as a cosmetic vigilante– appearing on…
