When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…
4 Tips For Positioning Yourself As An Expert In Your Niche When trying to build up your brand, the way you “sell” yourself will go a long way in helping you sell your products or services. When you can position yourself as an expert in your particular niche, you gain greater trust for your brand. Continued efforts at establishing your…
How This Founder Saw An Opportunity To Start A Company During The Pandemic Rashida Gayle, founder of Twenty Six Marketing Agency, has utilized her network and prior experience to turn a downsize into an opportunity. Through her six-plus years in the sports industry, mainly managing NFL players, she has developed relationships and strategies that have allowed her to maximize clients’…
Adweek’s Executive Mentor Program connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, and more to help shape the next generation of marketing leaders. In partnership with Anheuser-Busch InBev, Facebook, and Verizon, Adweek has announced that it is back with the Adweek Executive Mentor Program with double the number of mentors.…
As the country navigates uncertainty and more companies apply work-at-home options for their employees, a new normal unveils. For many people, work-at-home is new territory and requires a shift in mindset. Working from home isn’t a new concept and presents new opportunities for individuals to excel. Chloe Urquhart, founder of Hart Media, a full-service social media and influencer marketing agency, leveraged…
Do you know exactly what your business is selling? An online-shop may sell leisurewear but fans follow their social media channels for completely different reasons. Millennials buy feelings, emotions and experiences – not necessarily just products. Purchased emotions ring the cash register. Entrepreneurs should determine if they’re actually selling feelings in exchange for dollars. If they are, it’ll drastically change…
When you can articulate the difference between you and your competitors and push your superiority to the customers, you are successfully standing out as a brand. Branding strategy requires unique value propositions. It requires you to compete on unique attributes still unserved by your competitors. However, there’s a basic blueprint that every brand relies on. Research any of the big guns…
For women in marketing leadership roles, the trajectory to success looks different, with only 25% of executive management roles held by women for most industry subsectors (a subset that includes media and creative agencies, advertising, ad tech, and more). Women who advocate for themselves professionally are disproportionately perceived as “demanding” compared to their quieter counterparts. These observations, coupled with conversations Percolate has had with…
