Tag: Marketing

Penguin Random House’s CMO On The Future of Publishing

Penguin Random House’s CMO On The Future of Publishing By Amy Shoenthal Every so often, Penguin Random House’s Chief Marketing Officer Sanyu Dillon hears someone say that publishing is a dying industry. After two decades of seeing that industry cycle through societal changes and evolving consumer reading habits, Dillon has learned not to dwell on such critiques. She simply does the same…

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Twitter’s CMO Takes A People-First Approach To Leadership

How Twitter’s CMO Takes A People-First Approach To Leadership By Amy Shoenthal As Twitter’s first ever Chief Marketing Officer, Leslie Berland began her tenure in 2016 with an unconventional strategy, enlisting employees from across the organization to provide input into the company’s new brand identity. Never mind that many of them didn’t even think the company needed a brand identity at all.…

How To Accelerate Your Sales And Build Market Influence

Conviction Marketing: Accelerate Your Sales And Build Market Influence By Melissa Houston Kelly Roach is a business growth consultant for 6, 7, and 8-figure business owners across the globe and the founder of one of the few 8-figure females-owned and runs companies leading in the online coaching space. Kelly Roach Consulting is a leading online business education company. Entrepreneurs look up to…

TikTok’s Head Of Marketing Weaves Inclusivity Into The App

How TikTok’s Global Head Of Marketing Is Weaving Inclusivity Into The Platform By Amy Shoenthal It’s no exaggeration to say that TikTok is the fastest growing social media platform of all time. In September, the organization announced that it had surpassed one billion monthly active users, hitting that milestone years earlier than its Facebook and Instagram predecessors. In response, marketing…

This CEO’s Secret To Business Success

This CEO’s Secret To Success: Become A Conscious Hustler.Tiffany Hardin—an award-winning executive and marketer—coined the term in 2018 when she walked away from a corporate job where she had endured some confidence-shaking experiences as one of the only Black leaders in a global organization. By Laura Begley Bloom Have you ever heard of a conscious hustler? It has nothing to…

How to Penetrate New Markets With International Audience

How You Can Penetrate New Markets By Leveraging An International Audience By Stephanie Burns Are you interested in growing your customer base? Are you creative? Resourceful? Multilingual? Gabrielle Breton proves that these skills and more can help you become a massive success in any industry. Breton founded her first company at the age of 20 in the fitness industry where she focused…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…