Make These 3 Marketing Moves to End 2022 Stronger Than Ever These three marketing tips will help your business end the year strong and enter 2023 feeling well-prepared. By Joy Gendusa Every industry is different when it comes to approaching the end of the year. Some businesses may view October through December as their busiest months, whereas others use the time…
How to Build Credibility and Trust With Effective Content Creation Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base. By Erica McMillan Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people…
Penguin Random House’s CMO On The Future of Publishing By Amy Shoenthal Every so often, Penguin Random House’s Chief Marketing Officer Sanyu Dillon hears someone say that publishing is a dying industry. After two decades of seeing that industry cycle through societal changes and evolving consumer reading habits, Dillon has learned not to dwell on such critiques. She simply does the same…
How Farrynheight Advocates For Mental Wellness in the Workplace By Karin Eldor Set the tone. This has been brand and marketing agency Farrynheight’s M.O. for over two years now. Simply put: it’s a way to start the week off with a provocative saying, such as “Slow Down To Speed Up” and “Let The Fear In,” which doubles as a mantra…
How Twitter’s CMO Takes A People-First Approach To Leadership By Amy Shoenthal As Twitter’s first ever Chief Marketing Officer, Leslie Berland began her tenure in 2016 with an unconventional strategy, enlisting employees from across the organization to provide input into the company’s new brand identity. Never mind that many of them didn’t even think the company needed a brand identity at all.…
With so much news content being published each day on gc4women.org, we have decided to start a new tradition to keep you informed and connected to the resources to improve your life and business. The following are top picks and trending topics on gc4women.org news.
Conviction Marketing: Accelerate Your Sales And Build Market Influence By Melissa Houston Kelly Roach is a business growth consultant for 6, 7, and 8-figure business owners across the globe and the founder of one of the few 8-figure females-owned and runs companies leading in the online coaching space. Kelly Roach Consulting is a leading online business education company. Entrepreneurs look up to…
How TikTok’s Global Head Of Marketing Is Weaving Inclusivity Into The Platform By Amy Shoenthal It’s no exaggeration to say that TikTok is the fastest growing social media platform of all time. In September, the organization announced that it had surpassed one billion monthly active users, hitting that milestone years earlier than its Facebook and Instagram predecessors. In response, marketing…
This CEO’s Secret To Success: Become A Conscious Hustler.Tiffany Hardin—an award-winning executive and marketer—coined the term in 2018 when she walked away from a corporate job where she had endured some confidence-shaking experiences as one of the only Black leaders in a global organization. By Laura Begley Bloom Have you ever heard of a conscious hustler? It has nothing to…
How You Can Penetrate New Markets By Leveraging An International Audience By Stephanie Burns Are you interested in growing your customer base? Are you creative? Resourceful? Multilingual? Gabrielle Breton proves that these skills and more can help you become a massive success in any industry. Breton founded her first company at the age of 20 in the fitness industry where she focused…
