Tag: Marketing

How This Founder Created A Successful Business From Home

As the country navigates uncertainty and more companies apply work-at-home options for their employees, a new normal unveils. For many people, work-at-home is new territory and requires a shift in mindset. Working from home isn’t a new concept and presents new opportunities for individuals to excel. Chloe Urquhart, founder of Hart Media, a full-service social media and influencer marketing agency, leveraged…

Read more

Female Entrepreneurs and Founders’ Advice on How to Attract The Right Customers

Do you know exactly what your business is selling?  An online-shop may sell leisurewear but fans follow their social media channels for completely different reasons. Millennials buy feelings, emotions and experiences – not necessarily just products.  Purchased emotions ring the cash register. Entrepreneurs should determine if they’re actually selling feelings in exchange for dollars. If they are, it’ll drastically change…