Tag: Marketing

TikTok’s Head Of Marketing Weaves Inclusivity Into The App

How TikTok’s Global Head Of Marketing Is Weaving Inclusivity Into The Platform By Amy Shoenthal It’s no exaggeration to say that TikTok is the fastest growing social media platform of all time. In September, the organization announced that it had surpassed one billion monthly active users, hitting that milestone years earlier than its Facebook and Instagram predecessors. In response, marketing…

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This CEO’s Secret To Business Success

This CEO’s Secret To Success: Become A Conscious Hustler.Tiffany Hardin—an award-winning executive and marketer—coined the term in 2018 when she walked away from a corporate job where she had endured some confidence-shaking experiences as one of the only Black leaders in a global organization. By Laura Begley Bloom Have you ever heard of a conscious hustler? It has nothing to…

How to Penetrate New Markets With International Audience

How You Can Penetrate New Markets By Leveraging An International Audience By Stephanie Burns Are you interested in growing your customer base? Are you creative? Resourceful? Multilingual? Gabrielle Breton proves that these skills and more can help you become a massive success in any industry. Breton founded her first company at the age of 20 in the fitness industry where she focused…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

Adweek’s Executive Mentor Program For Marketing Leaders

Adweek’s Executive Mentor Program connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, and more to help shape the next generation of marketing leaders. In partnership with Anheuser-Busch InBev, Facebook, and Verizon, Adweek has announced that it is back with the Adweek Executive Mentor Program with double the number of mentors.…

How This Founder Created A Successful Business From Home

As the country navigates uncertainty and more companies apply work-at-home options for their employees, a new normal unveils. For many people, work-at-home is new territory and requires a shift in mindset. Working from home isn’t a new concept and presents new opportunities for individuals to excel. Chloe Urquhart, founder of Hart Media, a full-service social media and influencer marketing agency, leveraged…

Female Entrepreneurs and Founders’ Advice on How to Attract The Right Customers

Do you know exactly what your business is selling?  An online-shop may sell leisurewear but fans follow their social media channels for completely different reasons. Millennials buy feelings, emotions and experiences – not necessarily just products.  Purchased emotions ring the cash register. Entrepreneurs should determine if they’re actually selling feelings in exchange for dollars. If they are, it’ll drastically change…

5 Tactics To Help Your Brand Stand Out.

When you can articulate the difference between you and your competitors and push your superiority to the customers, you are successfully standing out as a brand. Branding strategy requires unique value propositions. It requires you to compete on unique attributes still unserved by your competitors. However, there’s a basic blueprint that every brand relies on. Research any of the big guns…