Everything Shower: Why This Self-Care Routine Is Taking Over TikTok By Victoria Stokes Fact checked by Sheeka Sanahori If you’ve ever stepped into the shower at the end of a stressful day and instantly felt a little calmer, then you might be interested in a new trend: The “Everything Shower.” An “Everything Shower” isn’t simply about washing. It includes a…
Sydney Sweeney Has More Hobbies Than Anyone We Know Ask her about CarTok, the ski team, and her new role as the face of Armani My Way perfume. By Paige Stables “Um, I don’t know any TikTok beauty trends,” Sydney Sweeney tells me with a laugh when I ask her about the craziest TikTok beauty moment she’s gotten in on. That’s ironic because…
This Teeth-Whitening Hack Has Millions of Views On TikTok, But Is It Legit? Here’s what experts want you to know before giving the DIY hack a try. By Morgan Hines There are plenty of over-the-counter teeth-whitening products available to purchase at your local pharmacy or treatments you can seek out from your dentist. But many TikTok users are flocking to one user’s…
‘Skinimalism’ Is a TikTok Trend That Actually Makes Sense These three steps may be all you need for healthy skin. By Mariana Lenharo Fact checked by Nick Blackmer Fast Facts Intricate skincare routines abound on social media and more products hit the shelves every day—but the key to healthy skin may be a pared down routine. Enter: “skinimalism”—the idea that, for many…
TikTok’s “Skin Cycling” Trend For Exfoliation By Danielle Jackson What Is Skin Cycling? “Skin cycling is a deliberate and strategic way to bring your nighttime skincare routine to the next level,” says Dr. Whitney Bowe, NYC-based dermatologist and founder of Dr. Whitney Bowe Beauty. Dr. Bowe coined the practice of “skin cycling” in an effort to clear up the confusion surrounding ingredient…
How TikTok’s Global Head Of Marketing Is Weaving Inclusivity Into The Platform By Amy Shoenthal It’s no exaggeration to say that TikTok is the fastest growing social media platform of all time. In September, the organization announced that it had surpassed one billion monthly active users, hitting that milestone years earlier than its Facebook and Instagram predecessors. In response, marketing…
By Katie Kindelan When Dr. Danielle Jones, a board-certified OBGYN, wants to talk about a women’s health issue, all she has to do is log onto TikTok and her message is heard. One recent video of Jones talking about period pain on the short-form, video-sharing app garnered more than 480,000 likes and nearly 4,000 comments. In another video with more than 100,000 likes, Jones takes on…