“I believe that strong performance arises only when people are inspired and motivated, and therefore it is my goal to create a culture and environment that encourages people to find, explore, test, and share their ideas.” ~ Kit Crawford, Founder of Clif Bar & Company
Summary: Kit Crawford is a mother of three, a PTA member, and a community volunteer. She’s an avid hiker, bicyclist, horseback rider, and climber. Moreover, Kit founded Clif Bar & Company, a privately held, family-and employee-owned company, creating nutritious and organic food for people-on-the-go. It has achieved double-digit annual revenue growth and won a long list of employment, diversity, and sustainability awards, including making Inc.’s list of the fastest-growing companies in the U.S. and Forbes’ “breakaway brands,” in both cases for multiple years.
Nationality: Canadian
Industry: Food
Q: How do you personally approach leadership? on triplecrownleadership.com
A: It is my responsibility to ensure that our people have a clear understanding of Clif Bar’s values, priorities, and vision. I believe that strong performance arises only when people are inspired and motivated, and therefore it my goal is to create a culture and environment that encourages people to find, explore, test, and share their ideas. I also feel that great leadership cannot exist if you are complacent. I challenge myself every day to keep learning, asking questions, and opening my mind to possibilities.
