“Live your life with an open mind, open heart, and open arms; you’ll be amazed at what gifts life has to offer.” ~ Farai Simoyi, Founder of Farai Inc
Summary: Farai Simoyi–from fashion designer to fashion executive, this global leader exemplifies the business of international fashion and development. Recently honored on the pages of FORBES and featured by the likes of Essence Magazine, SABC, BBC, and The Africa Channel for her contributions to the fashion industry, Simoyi’s purpose: “creating global brands and developing emerging brands and creatives.” Behind her, Simoyi has over 10 years of experience designing and consulting for celebrity fashion houses (where she oversaw design, production and manufacturing), accumulated esteemed awards, and toured the world speaking on global fashion developmental at the Fashion Institute of Technology, West Virginia University, Yale University, U.S. Dept of State Educational & Cultural Affairs, US. Embassy of Zimbabwe, & Standard Bank Incubator of South Africa. Reflecting Simoyi’s personal standards, and need for quality and ethical products, is her creative agency, The Narativ Workshop, which works closely with emerging African Brands & Artisans. Also woven into her career experience is her passion for empowering women and young entrepreneurs through the global organization she co-founded titled, BLOOM.
Industry: Fashion & Entrepreneurship
Q: How do you intend women to feel when wearing Farai clothing? on ciaafrique.com
A: I want to create emotion in the woman who is buying or wearing FARAI. Think of how good it feels when you are shopping and you find that amazing dress, in your size, it fits perfectly in all the right places, and it’s for a great price; and you can think about is where you’re going to wear it to, with what shoes, with what purse, how do do your hair, etc…that’s all emotion. And that’s what I want to create.