“Knowing that we’re solving real problems is incredibly gratifying.” ~ Adi Tatarko, CEO & Co-Founder of Houzz

Summary: Adi Tatarko is the CEO and co-founder of Houzz, the leading platform for home remodeling and design, bringing together both professionals and homeowners via mobile, local and social tools. Adi and her husband and co-founder, Alon Cohen, started Houzz out of challenges that they faced during their own remodeling process. Today, millions of homeowners and more than 1.5 million active home professionals connect through Houzz.com and its mobile apps every month, sharing their photos, advice and product recommendations.

Earlier in her career, Adi founded a software company, which developed products and services for the high-tech industry. She lives in Palo Alto, CA with her husband and three boys. In her spare time, she still enjoys looking at inspiring home design and renovating the rest of her own house one room at a time.

Nationality: Isreali

Industry: Technology & Home Design

Q: What is your definition of success? on The Huffington Post

A: My personal success is being able to, first of all, be happy with the goals that I set for myself and the achievement of those goals. I’m trying to raise my kids as good, compassionate human beings. When I see them succeeding, that’s a success for me. I know what I want the company to be and what type of people I want to see every day. When I come here and I see these people, I say, “That’s a success.” When the company is growing, that’s a success. Or if I am able to get to my son’s basketball game because I promised him, just to see the joy on his face when his team is winning, and I’m there for him. I’m working toward these little and big goals all the time. The more I succeed in balancing both my life at home and at Houzz, the happier I am. And the happier I am, the more successful I feel.