Should a local business be starting a podcast to increase their influence?
The great thing about podcasting is your ability to use it to position yourself as an expert. Whether you’re a local business or you want to reach new customers outside of your regional area you can view the podcast as the originator of your marketing content. One of the things that Produce Your Podcast recommends to our clients is to start with your podcast as the hub of your marketing strategy.
You can record your episode once, transcribe it, and take that written content and use the edited version as a blog post. These transcriptions can be repurposed into social media and email newsletters and used in other kinds of digital marketing. Podcasting is very efficient as a business development tool. It gives your customers a way to get to know you. People like to do business with the people they trust. A powerful connection emerges between you and your listeners and as a result, they are more likely to convert into new customers.
The best thing you can do today to launch your podcast is just get started. It’s not too early. It’s not too late. There’s still plenty of room in the podcasting market to have a successful show. Go ahead and jump into the trend. The sooner you get ahead of it the more effective it will be for you. Find the right partner to work with you if audio production is not your thing. Seek out an expert who can help you if you want to start a podcast and you’re not sure how to what to do next. Reach out on social media to ask questions or join facebook groups with experienced podcasters who can help you get through the process. The hardest part is beginning but you’ll be glad you did!