Tag: business

This Entrepreneur Will Train Women For The Digital Economy

By Angelica Mari Since the start of the Covid-19 pandemic, social entrepreneur Ana Fontes has been working tirelessly to equip the hundreds of thousands of women who resort to the Women Entrepreneurs Social Network (RME, acronym in Portuguese) to understand how to navigate a fast-moving digital landscape. With multiple initiatives led under what is the first and largest support network…

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Digital Transformation: 4 Changes To Make As A Female Entrepreneur

Do it at the mere hour. Act with little agility. Apply old-school leadership. Forget human resources. Digital transformation is the new strategic opportunity for women entrepreneurs who are willing to make the most of technologies. Following the global crisis caused by the COVID-19 pandemic, many companies faced significant challenges. From modifying their production lines, to a rethinking of their sales channels. Many…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

This Is The Secret Ingredient For Small Business Success

Can you guess what the key ingredient is for small business success? I know what you’re thinking. No, it’s not funding, and it’s not a business plan. It’s confidence. A fascinating new study by Kabbage revealed that entrepreneurs, specifically small business owners, are battling underconfidence. The research shows that the majority of small businesses believe their revenue growth underperforms their peers. Specifically, 60%…

Successful Women Share Their Best Career Advice

By Kate Lopaze Everyone—women, men, old, young—can use some guidance in their careers. Mentorship has long been established as a huge difference-maker, especially for people just starting out or people embarking on a new professional path. This level of support has proven especially beneficial for professional women, who do best when they’re able to get insight and advice from other…