How You Can Penetrate New Markets By Leveraging An International Audience
By Stephanie Burns
Are you interested in growing your customer base? Are you creative? Resourceful? Multilingual? Gabrielle Breton proves that these skills and more can help you become a massive success in any industry. Breton founded her first company at the age of 20 in the fitness industry where she focused on selling clothing and training gear. She then shifted focus and started an agency known as the House of Socials. With clients ranging from world-renowned athletes to million-dollar companies, she works to help people generate more engagement, make content more popular, grow subscriber bases, and manage communities. But what makes Gabrielle’s work unique, is that she caters to both the Canadian and US market, with content written in both English and French.
With House of Socials, she and her team work to help people build brands that are truly unique, create content that supports these brands, develop credibility, and ultimately build a brand story. In addition, they help content creators and entrepreneurs network and open doors to new audiences – and they specialize in international audiences.
Here’s how Breton and her team help clients to engage with international audiences to make big waves in their businesses.
“The benefits of an international market are endless. To begin with, your company will see increased revenues and decreased competition,” notes Breton. “Few companies have the bandwidth to pull off an international maneuver, so your business will undoubtedly become distinct. You’ll be able to access new cultures and people with your product or service as well, which can present you with new perspectives. From here, being able to diversify your markets will only help you and your company grow.”
If you think moving into an international market is the next step in growth for your business, research the markets that make the most sense, test your messaging and move in phases. Do your research on the culture and find a consultant that can help you navigate your messaging and marketing to make sure the transition goes smoothly.
Run Content In Multiple Languages
Since Breton’s followers and clients come from various parts of the US and Canada, the House of Socials website is in French and English. Social media content is also frequently posted in multiple languages.
The internet has made the world smaller and your clients and customers can be coming from all over. Creating content in multiple languages enables people to engage with you in a more intimate way. From blog posts, marketing materials, social media, video transcripts, ebooks, etc., post in multiple languages to extend your reach.
Find Influencers In Multiple Countries
“The benefit of an international business and one that is run in several languages, is that you can also find influencers who speak multiple languages to advertise your product,” says Breton. “This will aid with the process of targeting new audiences, and if you are smart about the languages you pick, you’ll grow a consumer base that spans several countries.”
If you can leverage these tips, you will be miles ahead of other businesses, with an angle that few can compete with. Don’t hesitate to be unique, take risks, and find the international markets that could benefit from your products or services.