“I always think of life as a series of adventures and I like to be on the lookout for the next adventure.“
Digital native “Mich” Michelle Atagana is Head of Communications and Public Relations for Africa at Spotify. Previously the Editor of Burn Media, a multimedia digital publishing house where she ran Memeburn and Ventureburn, Mich has travelled extensively through Africa learning about tech and startups on the continent. She also led comms at Google South Africa for almost seven years, at which point she worked on a number of initiatives such as Digital Skills for Africa, Launchpad Africa (Google for startups) as well as the first Africa Google News Initiative program. She wrote a column for CNN for a couple of years and has interviewed a range of senior tech workers and founders from around the world. She was a GSMA Global Mobile Awards judge for 4 years in a row until 2017. She has spoken at Netprophet, the UN Social Good Summit (2014 and 2015), and MEF San Francisco 2013, serving as a Meffy’s judge that year. Lastly, Mich has a Masters in New Media and Journalism and is the author of three books all written during the pandemic: Moments, Love Hangovers and Notes from the Pandemic.
Q: Describe how you work in one word. Techpoint Africa