How To Build A Personal Branding Program For Your Team In the hybrid world of work, members of your team are experiencing a humanity deficit. Learning programs focused on personal branding will help. By William Arruda Personal branding sounds like an individual activity—after all, “personal” is right there in the name. Yet building a personal branding program is also about…
6 Simple Growth Hacks for Startups Building a new business is tough. These growth hack strategies will help your startup succeed without a big investment. By Soren Kaplan As many of my readers know, I usually write about strategy, innovation, and leadership. But recently I’ve been asked a lot about how I helped establish Praxie.com as a destination website for hundreds of best practice…
Make These 3 Marketing Moves to End 2022 Stronger Than Ever These three marketing tips will help your business end the year strong and enter 2023 feeling well-prepared. By Joy Gendusa Every industry is different when it comes to approaching the end of the year. Some businesses may view October through December as their busiest months, whereas others use the time…
Why Employee Recognition Is More Crucial Than Ever It’s a critical leadership skill that boosts productivity, morale and retention. Here’s why employee recognition is more crucial than ever. By Caroline Castrillon Employee recognition has never mattered more than in today’s workplace. That’s because employees want to feel valued—especially in the context of remote working. And when they don’t, it could…
What’s Stopping You from Reinventing Your Career? By Heather Cairns-Lee and Bill Fischer A recent Microsoft study of 30,000 people revealed that 46% of workers are considering a major career pivot or transition after the Covid years. For many, this search goes beyond just a change of role and into the realm of personal renewal or reinvention. In our experience, many of the…
5 Ways to Create a More Diverse, Engaged, and Inclusive Workplace Subtle practices that will be virtually invisible to most people. By Marcel Schwantes The related ideas of diversity, engagement, and inclusivity float around boardrooms and training sessions with such fluffy, ambiguous meanings that the discussion often undermines the goals of caring leaders. So how do caring leaders cultivate an inclusive workplace, one with…
Why Coaching Is Important During Each Stage of Company Growth Coaching creates exponential growth, and organizational stages in startups come fast and furious. However, each of these stages requires a different form of leadership. By Matt Auron As organizations grow and mature, they go through predictable stages, each of which requires a different form of leadership in order to drive success at each stage. Coaching ensures…
How to Feel Less Depleted by the End of the Workweek So you’re not living for the weekend (and too exhausted to enjoy it). By Nikki Campo In my previous job as a strategy consultant, I felt lucky when I managed to sleep more than four or five hours a night. During the workday, I subsisted on our office stash of…
How to Build Credibility and Trust With Effective Content Creation Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base. By Erica McMillan Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people…
How To Use Your Passions To Connect With Others And Grow Your Personal Brand Your passions are fuel, they give you energy and make you attractive to those around you when you integrate them into what you do. By William Arruda Passions. They’re one of the six drivers of your personal brand (along with values, superpowers, differentiators, purpose and goals). Your passions are those…