GC4W Career News & Advice

6 Simple Growth Hacks for Startups

6 Simple Growth Hacks for Startups Building a new business is tough. These growth hack strategies will help your startup succeed without a big investment. By Soren Kaplan As many of my readers know, I usually write about strategy, innovation, and leadership. But recently I’ve been asked a lot about how I helped establish Praxie.com as a destination website for hundreds of best practice…

Why Employee Recognition Is More Crucial Than Ever

Why Employee Recognition Is More Crucial Than Ever It’s a critical leadership skill that boosts productivity, morale and retention. Here’s why employee recognition is more crucial than ever. By Caroline Castrillon Employee recognition has never mattered more than in today’s workplace. That’s because employees want to feel valued—especially in the context of remote working. And when they don’t, it could…

How to Create a Diverse, Engaged, & Inclusive Workplace

5 Ways to Create a More Diverse, Engaged, and Inclusive Workplace Subtle practices that will be virtually invisible to most people. By Marcel Schwantes The related ideas of diversity, engagement, and inclusivity float around boardrooms and training sessions with such fluffy, ambiguous meanings that the discussion often undermines the goals of caring leaders. So how do caring leaders cultivate an inclusive workplace, one with…

Why Coaching Is Important During Company Growth

Why Coaching Is Important During Each Stage of Company Growth Coaching creates exponential growth, and organizational stages in startups come fast and furious. However, each of these stages requires a different form of leadership. By Matt Auron As organizations grow and mature, they go through predictable stages, each of which requires a different form of leadership in order to drive success at each stage. Coaching ensures…

How to Build Credibility & Trust With Content Creation

How to Build Credibility and Trust With Effective Content Creation Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base. By Erica McMillan Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people…

How To Use Your Passion To Connect & Grow Your Brand

How To Use Your Passions To Connect With Others And Grow Your Personal Brand Your passions are fuel, they give you energy and make you attractive to those around you when you integrate them into what you do. By William Arruda Passions. They’re one of the six drivers of your personal brand (along with values, superpowers, differentiators, purpose and goals). Your passions are those…