GC4W Career News & Advice

A Guide to Building a More Resilient Business

A Guide to Building a More Resilient Business In the midst of the Covid-19 crisis, we have become painfully aware of the fragility of supply chains, health care, and other critical systems. Many leaders have announced the intention to build back their businesses more resiliently, but not many know how to do so. Few business schools teach resilience, and today’s…

CEO Elyse Stoltz Dickerson on Building Confidence at Work

CEO Elyse Stoltz Dickerson on Building Confidence at Work Elyse Stoltz Dickerson (Forbes) Elyse Stoltz Dickerson is CEO and co-founder of Eosera, Inc., a biotech company focused on ear care. Eosera products are found in 13K stores nationwide, at EARcareMD.com and Amazon. As a woman in business, I often found myself the only female in boardroom meetings full of suits and ties. During my…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

Six Leadership Lessons from COVID-19

Six Leadership Lessons from COVID-19 By Kanni Wignaraja, UN Assistant Secretary-General and UNDP Regional Director for Asia and the Pacific I had just taken on my new job, as Regional Director for Asia and the Pacific at UNDP early in the year, when we heard rumblings about a new coronavirus wreaking havoc in Wuhan, China. We didn’t know then that…

How to Make Smarter Business Decisions in Chaos

How to Make Smarter Business Decisions in Chaos How does a business leader strategize in chaos? It’s a question many of us are facing as we currently shelter-in-place and navigate a volatile world economy. As Mark Cuban noted, though, some of today’s most influential startups began during the last recession. Moving forward, leaders need to both respect the moment and lean into the next…

Emily Heyward on Brand Building During Coronavirus

Brand Building During Coronavirus: What Emily Heyward Wants You To Know Meet Emily Heyward, the co-founder of Red Antler, who helped launch some of the biggest brands in the world including Casper, Allbirds, and Prose. Now, she’s sharing her lessons and insights on building iconic brands in her new book, OBSESSED: Building a Brand People Love from Day One.  Forbes spoke with…

Tips to Stay Productive and Healthy Working From Home

5 Tips for Staying Productive and Mentally Healthy While You’re Working From Home With the spread of the novel coronavirus affecting everything from international travel to the availability of hand sanitizer, mitigating COVID-19 in the United States has become a growing concern. That’s why many companies are mandating or recommending that as many employees as possible work remotely until the virus can…