Tag: GC4W Career News & Advice

How to Build Credibility & Trust With Content Creation

How to Build Credibility and Trust With Effective Content Creation Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base. By Erica McMillan Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people…

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How To Use Your Passion To Connect & Grow Your Brand

How To Use Your Passions To Connect With Others And Grow Your Personal Brand Your passions are fuel, they give you energy and make you attractive to those around you when you integrate them into what you do. By William Arruda Passions. They’re one of the six drivers of your personal brand (along with values, superpowers, differentiators, purpose and goals). Your passions are those…

3 Ways To Catapult Your Career

Here are 3 Ways To Catapult Your Career Today You have more power over your career path than you might realize—here’s how take better control of your professional destiny in 2022. By William Arruda Looking for a more rewarding career path? You’re definitely not the only one, so make sure you stand out from the crowd. You don’t have to…

College Students Draw First-Hand Career Insight

College Students Draw First-Hand Career Insight By Kenya King Three Chevron Corp. engineers met with 15 Perimeter College engineering students recently to give first-hand advice and encouragement about advancing their education and careers. The engineers—all women—spent more than two hours reviewing the students’ resumes and answering student questions about coursework—as well as giving background about their own jobs at the…

Discussion on The Importance of Women in Leadership Roles

Discussion on The Importance of Women in Leadership Roles By Vivian Rose “[At Ithaca College, the] president, provost, general counsel, chief of staff, vice president for student affairs and campus life, vice president for marketing and enrollment strategy, vice president of human resources, athletic director, and four of five deans are women,” President La Jerne Cornish said at the Women…

Financially Empower Your Female Clients

Financially Empower Your Female Clients By Elke Rubach Targeting female prospects is not just a marketing opportunity — it’s an opportunity to expand your business with more inclusivity and do what’s right. The way in which women make financial decisions are frequently misunderstood by or unknown to financial professionals. This can lead women to be hesitant to continue working with…