Tag: Marketing

Adweek’s Executive Mentor Program For Marketing Leaders

Adweek’s Executive Mentor Program connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, and more to help shape the next generation of marketing leaders. In partnership with Anheuser-Busch InBev, Facebook, and Verizon, Adweek has announced that it is back with the Adweek Executive Mentor Program with double the number of mentors.…

How This Founder Created A Successful Business From Home

As the country navigates uncertainty and more companies apply work-at-home options for their employees, a new normal unveils. For many people, work-at-home is new territory and requires a shift in mindset. Working from home isn’t a new concept and presents new opportunities for individuals to excel. Chloe Urquhart, founder of Hart Media, a full-service social media and influencer marketing agency, leveraged…

Female Entrepreneurs and Founders’ Advice on How to Attract The Right Customers

Do you know exactly what your business is selling?  An online-shop may sell leisurewear but fans follow their social media channels for completely different reasons. Millennials buy feelings, emotions and experiences – not necessarily just products.  Purchased emotions ring the cash register. Entrepreneurs should determine if they’re actually selling feelings in exchange for dollars. If they are, it’ll drastically change…

5 Tactics To Help Your Brand Stand Out.

When you can articulate the difference between you and your competitors and push your superiority to the customers, you are successfully standing out as a brand. Branding strategy requires unique value propositions. It requires you to compete on unique attributes still unserved by your competitors. However, there’s a basic blueprint that every brand relies on. Research any of the big guns…

Four Things Successful Women in Marketing Do

For women in marketing leadership roles, the trajectory to success looks different, with only 25% of executive management roles held by women for most industry subsectors (a subset that includes media and creative agencies, advertising, ad tech, and more). Women who advocate for themselves professionally are disproportionately perceived as “demanding” compared to their quieter counterparts. These observations, coupled with conversations Percolate has had with…