“I want the women who work for me to come in knowing that I believe they can do everything and anything”
Priscilla Tsai is a former Wall Street investment banker who is now an Entrepreneur and the founder/CEO of the skincare brand Cocokind that aims to empower women through its natural and food-based products. Her company was a way to bring something she knew other woman could benefit from which was affordable, high-quality, & organic skin care.
Q: In this era of #MeToo and discrimination against women in certain industries, we love that Cocokind is a female-driven brand. How has your own experience in Wall Street helped fuel your desire to build a female-centric brand? (Forbes)
A: “My experience in Wall Street has definitely shaped this business. When I worked in finance, I always felt like I had to be smarter and work harder than my male colleagues to prove myself. Feeling confident never came naturally, it was always something I had to fight for. I want the women who work for me to come in knowing that I believe they can do everything and anything. Building their confidence is important to me, because I remember how it felt to be insecure. The 20-plus women at my company can do every role, whether it is sales, marketing, finance, accounting, warehouse, production or fulfillment.”