Tag: Brand

How Italian-Based Gia Borghini Became A Global Brand

How Italian-Based Gia Borghini Became A Global Brand By Karin Eldor Whether you’ve spotted Gia Borghini’s exquisite silhouettes on celebrities like Hailey Bieber, Ashley Graham or Gabrielle Union-Wade, the world’s top influencers, or on the pages of online stockists like Farfetch and the shelves of fashion purveyors Kith, the Italian-based footwear brand has created its own category of elevated shoes…

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New Women’s Health Brand Designed to Improve Menopause

New Women’s Health Brand Designed to Improve Menopause NEW YORK, May 2, 2022 /PRNewswire/ — Phenology, the new women’s health initiative officially launches as the next company from the team at Hologram Sciences, designed to holistically improve every aspect of the menopause experience including the physical, mental, and emotional impacts. Phenology offers a comprehensive collection of personalized beauty and wellness products and…

How To Engage With Influencers To Multiply Your Brand Reach

When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Defined by investing in influencers with large social media followings rather than in targeted advertisements, many find that the results are stronger with influencers simply because of the trust they’ve established with their audience. In fact, nearly 90% of marketers report that influencer marketing has…

Emily Heyward on Brand Building During Coronavirus

Brand Building During Coronavirus: What Emily Heyward Wants You To Know Meet Emily Heyward, the co-founder of Red Antler, who helped launch some of the biggest brands in the world including Casper, Allbirds, and Prose. Now, she’s sharing her lessons and insights on building iconic brands in her new book, OBSESSED: Building a Brand People Love from Day One.  Forbes spoke with…

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