How to Build Credibility and Trust With Effective Content Creation Connect with your audience with a content creation strategy that increases brand awareness and guarantees a loyal customer base. By Erica McMillan Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people…
Staying True To Yourself: The Brand That Is Taylor Swift Taylor Swift has carefully crafted a humble and accessible brand identity that’s helped her sell 16 million albums. The branding takeaways from what she’s doing right. By Shawn Parr Taylor Swift is an excellent example of how humility can lead to success. She’s genuine. She connects and relates to her…
How Revolve’s Chief Brand Officer, Raissa Gerona, Is Reshaping The E-Commerce Giant From The Outside In By Gabby Shacknai When Raissa Gerona officially joined Revolve Group in 2014, she wasn’t entirely sure what her role at the company would be. Fresh off of selling Lovers + Friends, a brand she started with Revolve cofounder and co-CEO Michael Mente, to the…
With so much news content being published each day on gc4women.org, we have decided to start a new tradition to keep you informed and connected to the resources to improve your life and business. The following are top picks and trending topics on gc4women.org news.
When you can articulate the difference between you and your competitors and push your superiority to the customers, you are successfully standing out as a brand. Branding strategy requires unique value propositions. It requires you to compete on unique attributes still unserved by your competitors. However, there’s a basic blueprint that every brand relies on. Research any of the big guns…
Many people have dreams of creating a global empire as successful as Oprah has done, but many fail to realize that her brand was not built overnight, in fact Oprah has been building her brand for the past 40 years and it took many failures and pivotal moves to get her where she is today. Below we will look at…
