“Because at 13, I learned what it meant to walk into a room and not care when everybody turned around and looked at you. And here I am.” ~ Bozoma Saint John, Chief Brand Officer of Uber
Summary: Bozoma Saint John, also known as Boz, is the Chief Brand Officer at Uber Technologies, Inc. since June 2017. Ms. John is responsible for improving the brand image of Uber. She ran Global Consumer Marketing of Apple Music and iTunes. She served as the Head of Global Marketing and Senior Vice President at Beats Music, LLC since April 2014. Ms. John led on all Beats Music marketing initiatives, from brand and performance marketing to collaborations with Target, Chevy, Beats Electronics and others. She utilized her experience combining music with powerful international brands to further the Beats Music mission of delighting music fans and supporting a sustainable music business. Hand in hand with the Beats Music and Beats Electronics executive teams, she executed strategic marketing initiatives in order to earn and nurture true consumer brand recognition, loyalty and equity that enable Beats Music to take its rightful place at the forefront of pop culture. For the last decade and a half, she has been blazing marketing and advertising trails across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive, and sports.
Industry: Management & Branding
Q: Does the presence of minority women at a company weigh into your decision about working there? on billboard.com
A: Developing youth in Africa is something I am very passionate about. With 75% of our population under 35 years old and 500M people of working age in the next 5 years, it is imperative that we create opportunities for young people and equip them with the tools with which they can secure a good future. I’m fortunate to work for an organization that encourages its leaders to drive initiatives that they are passionate about, and so this has been something that I’ve been doing for the last several years. The truth is that for organizations that are in Africa for the long haul, it’s almost impossible to ignore the youth. The entire future of your business depends on them; if they don’t have disposable income, you don’t have a business so it makes sense to invest in their development now.