With so much news content being published each day on gc4women.org, we have decided to start a new “Weekend Reads” tradition to keep you informed and connected to the resources to improve your life and business. 

The following are top reads and trending topics on GC4W news:

1. Dara Treseder and the Rise of Peloton

GC4W Weekend Reads
Read more here. https://gc4women.org/2021/05/18/the-future-for-working-moms-lessons-from-the-pandemic/

Sourdough starter and TikTok have nothing on Peloton. The fitness brand, with its fervent following, has owned the quarantine market, raking in $1.8 billion last year and growing in paid digital subscriptions by 472 percent since 2020. Dara Treseder, a former exec at Apple and GE, signed on as SVP, head of global marketing and communications, during the thick of the pandemic in August 2020. In her role, she oversees Peloton’s marketing efforts, consumer strategy and insights, communications, creative, and drives the company’s growth and international expansion.

Read more here.

2. The 3 Best Budgeting Apps For College Students

Learning how to manage your personal finances can be difficult, but there’s no better time than college to start figuring out what you want to do with your money. Most college students have had at least one job during their undergraduate years, but a lot of us never learned how to manage our money efficiently. Many of us have probably created a budget or two, but it can be hard to stick to those goals we set for ourselves, and that’s one of the reasons why personal finance apps can be so helpful. Whether you want to make a budget so you don’t overspend, or you want to start saving up for big purchases, personal finance apps can provide ways for you to start saving and managing your money better. If you’re ready to take control of your finances, look no further for the best three personal finance apps for college students.

Read more here. GC4W

3. Regina King Advancing Financial Literacy in Black Communities

GC4W weekend reads: Mom Wellbeing

When she was a little girl, actress Regina King got some advice from her mom on handling money.

She was told to be cautious with how much she spent versus how much she saved. The mother and daughter also discussed credit cards and loans, Regina King reflected on the wisdom she gained.

The Oscar-winning actress is now using the advantageous teaching she got an early start on to help others. She is teaming with banking giant Wells Fargo to advance economic well-being in Black communities.

Read more here.


4. How Companies Can Support The Professional Growth Of Women

As a founder and CEO, I believe our workplaces aren’t doing a proper job of reflecting the world around us. This had led many companies to start adopting and promoting quotas for hiring more women and other diverse candidates. Although this can seem like a leap forward on the surface, I’d like to share some of my own thinking behind quotas that can complicate this idea, as well as highlight some of the other ways I think companies can support the professional growth of women.”

Read more here. GC4W