“Don’t worry about being famous or making money; the most important thing is being the best. You have to become a master of your craft, and everything else will come.”
Anastasia Soare, The “Eyebrow Queen”, is a self-made business woman who conquered many obstacles before reaching success. Soare immigrated to Los Angeles in 1989, barely knowing English. While working as an aesthetician on Melrose Place, Soare recalled a lesson she was taught in art school: how impactful eyebrows are to the overall look of the face. Soare developed the Golden Ration Eyebrow Shaping Method, which is geometry used in shaping eyebrows in order to achieve balance and symmetry on the face. Although Soare spoke to her boss about her theory, he believed an eyebrow market would be too niche. A clash in visions resulted in Soare packing her bags and moving to a quaint Beverly Hills salon where she began the brand that the public knows today as Anastasia Beverly Hills. The salon included of services ranging from facials and body waxing, but specialized in sculpting eyebrows. Business was booming, to say the least, and Soare had the opportunity to provide her services to celebrities like Jennifer Lopez and Naomi Campbell. In the year 2000, Soare would launch a line of eyebrow products that would pioneer the “eyebrow revolution”. Soare appeared on Forbes’ 2019 America’s Self-Made Women Net Worth list at #21, having an estimated net worth of $1.2 billion. Anastasia Beverly Hills now distributes over 480 products to 3,000 stores and has become a makeup empire. Soare mentioned in an interview with The Cut that when she immigrated to America she had a desire to make her mark on the world; needless to say, she accomplished her goal.
Q: How did you get your start in the U.S.?
A: Because I didn’t speak the language, the only job that didn’t require perfect English was an aesthetician at that time. I started doing facial and body waxing and I realized no one considered eyebrows a service…I decided a year and a half later to rent a room in Beverly Hills and start this eyebrow [business]. Obviously everyone around me thought I was losing my mind. A year and a half in America and starting my own business! I wanted to be free – that was the reason I came here.