GC4W Career News & Advice

8 Tips for Effective Time Management

Time is precious, particularly when it comes to running a small business. Yet there are never more than 24 hours in a day. Here are eight tips for effectively managing your time: 1. Know your goals. Make sure you’re engaging in activities that support your business goals, both short- and long-term. Everything else is a potential time-waster. Your daily plan should…

CEO of Pink Lily is a Mom and a Successful Entrepreneur – How She Manages.

CEO of Pink Lily, Tori Gerbig is a successful entrepreneur and a millennial mom. Here she shares her thoughts about work-life balance. “As an entrepreneur, a mother and a member of the oft-discussed millennial generation, I feel I’m being positively pummeled with expectations, joys, demands, judgments and revelations. With too little time and more goals than I can count, I often feel…

How Women Find That Work-Life Balance.

Alice Proujansky, a documentary photographer, as a mother of 2, speaks of how she managed to balance her career and motherhood. She also photographs women  who continue to find work-life balance in their lives.  When Alice Proujansky was pregnant with her first child, a man at a party came up to her and remarked, “You’ll never want to go back…

Four Things Successful Women in Marketing Do

For women in marketing leadership roles, the trajectory to success looks different, with only 25% of executive management roles held by women for most industry subsectors (a subset that includes media and creative agencies, advertising, ad tech, and more). Women who advocate for themselves professionally are disproportionately perceived as “demanding” compared to their quieter counterparts. These observations, coupled with conversations Percolate has had with…