Emma Chamberlain is the quintessential cool girl and, honestly, somewhat of a paradox. With more than 9.5 million YouTube subscribers; 10.5 million Instagram followers; her own podcast, merchandise, and coffee company, Chamberlain has every reason to exude an ego. But nope, the wildly successful 19-year-old has managed to stay humble and approachable. It makes sense. Unlike many curated influencers, Chamberlain is unfiltered and…
By Celina Aquino LinkedIn is a pretty big deal in this day and age. Connecting professionals with one another across the globe, it has revolutionized the way we seek employment opportunities. With “nearly 660+ million users in more than 200 countries and territories worldwide,” the pressure is on when creating a profile that entices others. Your profile is your online (and public)…
By Jessie Tu Kuwaiti fashion blogger and influencer Ascia Al Faraj has sparked a #MeToo-esque social media campaign, calling out the damaging conservatism of her country’s attitudes towards women, and encouraging them to speak out against sexual harassment. The account on Instagram, called “Lan Asket” – Arabic for “I will not be silent”, has so far featured several testimonies from women…
By: Lindsey Lanquist If there were ever a time to think about taking a social media cleanse, it’s now. As we head into an election season marked by civil unrest and the new coronavirus pandemic, it’s tempting to throw your phone out the window or, at the very least, unplug. Whether it’s the latest pandemic news, rants from relatives with questionable political…
By Je Banach The stories we tell play a major role in determining our health and wellness, as individuals and as a collective. Public narratives around chronic illness shape our healthcare system and determine everything from funding for research programs and availability of treatments to protections for the disabled and the day-to-day experiences of those who are ill. Erin Berman, a former…
A seasoned leader in both the private and academia sectors, Tyi joins Pinterest to lead its strategy and programming to foster an inclusive and diverse culture and company.
At 22, Chloé Hayden is outgoing and creative and, with a growing online audience that numbers in the hundreds of thousands, she is unquestionably popular.
The rise of influencer culture has transformed the ways in which we interact with, and gain insight into, the lives of those we admire. As such, influencer followership can and does grow into the millions. An influencer’s appeal is largely linked to the high level of transparency that they provide on their platforms; a degree of authenticity that was not…
Before Jasmine Star was a photographer and business strategist, she was a UCLA Law School student, an experience that made her aware of how much she did not want a traditional career. “As a first generation Latina, a first generation college student, and a first generation post-grad student, I was entirely on my own,” explains Star. “I was chartering waters my…
Given that digital consumers spend upwards of two and a half hours on social media each day, it’s no wonder that businesses of all sizes are turning to social platforms to connect with their users. In fact, a well-rounded marketing strategy for any brand should involve a presence across all major social networks. But how do approach each unique site…